A survey carried out for digital entertainment solutions specialist Rovi has revealed a high consumer engagement with brands advertising on connected TVs in the UK The Smart TV advanced advertising study, conducted in the United Kingdom with Decipher Research, evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. […]
Sandvine has released its Internet traffic trends report based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific. “Aggregate reports like our Global Internet Phenomena shed light on the Internet as a whole and inform operators on trends relevant to their […]
Smartphones and media tablets continue to capture headlines while consumer electronic devices continue to see healthy interest from consumers. 25 per cent of US respondents to ABI Research’s Technology Barometer survey said they intend to purchase a smartphone during the first half of 2012 – a percentage equaled by HDTVs. Additionally, more respondents intend to […]
The introduction of new digital media is fragmenting media viewing and access patterns, particularly among people aged 15 to 30 years. As a result, free-to-air TV in Australia is struggling to maintain audience numbers and its share of total advertising revenue. For these reasons, industry research firm IBISWorld has updated its report on the Free […]
Rentrak, the specialist in multi-screen media measurement serving the advertising industry, has published a report on the state of VoD. The report, based on an aggregation of data from Rentrak’s OnDemand Essentials service, shows that VoD is at the tipping point of becoming a major ad medium. Free-On-Demand (FoD) content, which are programmes that run […]
Findings from two recent reports by market research firm Infonetics Research suggest that pay-TV operators continue to increase their investments in MPEG-4 encoders, while despite healthy unit growth in set-top box (STB) sales, revenue was flat. “Two of the most interesting trends in the video equipment and set-top box markets are 1) across the board, […]
The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 per cent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. The report by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., […]
In advance of the London 2012 Olympics, UK DTT platform Freeview has unveiled new consumer research which it suggests contain important reminders for the television industry, with the prospect of the Games representing a watershed for technologies such as 3DTV and Mobile TV. The research of 2,000 people indicates that what consumers want most are […]
10.8 million UK homes now have free-to-air digital TV service Freeview on their main sets. Freeview is now in more than 20 million homes in total when second sets are counted. There are now 2.1 million active Freeview HD homes. The numbers emerged in the same press briefing (above) given by Freeview, and which was […]
Findings from a comprehensive study reveal that Mobile Digital Television will play an important role in the lives of consumers because it offers the convenience, simplicity and immediacy of live broadcast TV on a variety of portable electronic devices. The study, commissioned by the Open Mobile Video Coalition (OMVC) – a voluntary association of television […]