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Research

Netflix recovering from Qwikster débâcle, but facing challenges

According to market research company The NPD Group, on the anniversary of the failed introduction of Qwikster, Netflix has garnered more US subscribers than ever. One in four US households now subscribe to Netflix, based on data from NPD’s Subscription VOD report. “Today marks the first anniversary of Netflix introducing Qwikster, its by-mail DVD and […]

September 18, 2012

Smart TVs to dominate Romanian market

In the next five years, electronics retailer Flanco predicts that smart TVs will be the main type of TVs purchased by Romanians. Romanians spend on average over four hours a day watching TV, but at the same time, they are social networks enthusiasts, averaging over four hours surfing the Internet, according to the company. One […]

September 18, 2012

Consumers more likely to click online video ads

Research by MediaMind, an independent provider of integrated digital advertising solutions, has revealed that the click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads. In an analysis of over 3 billion ad impressions globally over the first six months of 2012, the […]

September 17, 2012

UK: Twice as many albums pirated as bought

Manchester has been named the piracy capital of the UK according to a study from monitoring service Musicmetric. The research said there were more illegal downloads per person in the city than any other in the country, followed by Nottingham and Southampton. The statistics conclude that in the first half of 2012, UK users illegally […]

September 17, 2012

Pay-TV demand up 90% in Italy

A study conducted by the SuperMoney Observatory, which compares pay-TV offers on the Italian market, has shown that the demand for pay-TV services has grown by 80 per cent in the past six months. As usual, the peak was reached in August (93.4 per cent), due to the imminent start of the Italian football season. […]

September 14, 2012From Branislav Pekic in Rome

Nielsen: 35 hours viewing across screens

In Q1 2012, Americans spent nearly 35 hours per week watching video across screens and close to another five hours using the Internet on a computer. Amercians spend 1 hour 38 minutes per week on gaming devices and among owners of gaming devices that have the ability to stream video content (also referred to as […]

September 12, 2012

Research: Tablet TV not just for kids

The number of older viewers in the US watching TV shows and movies weekly on tablets has skyrocketed in the last year while usage among tablet owners under 45 has plateaued, according to an annual survey of consumer video viewing habits conducted by Altman Vilandrie & Company and Research Now. The survey showed tablet owners […]

September 12, 2012

Tablet viewing drives higher TV viewing

While many TV forecast that spending more time watching programmes on non-TV platforms such as iPads means spending less time watching “regular” television, just the opposite is the case. According to research from TDG, 88 per cent of adult tablet owners use the device to watch video, with television programmes ranking high on their content […]

September 12, 2012

SD channels ‘remain vital to global DTH revenues’

NSR’s Global Direct-to-Home (DTH) Markets, 5th Edition finds the global DTH industry is still living in a standard definition world. With two SD channels entering the market for every HD channel, as well as SD subscribers outnumbering HD and DVR subscribers combined, the market remains dominated by the legacy resolutions; except for the measure that […]

September 11, 2012

Netflix users watch 5 TV shows, 3 movies per week

A report from GfK shows that the average Netflix user (ages 13 to 54) watches 5.1 TV shows and 3.4 movies per week via the service. Using conservative length estimates for TV shows and movies, (30 minutes and 1.5 hours, respectively), this means that an average Netflix subscriber spends about 8 hours a week watching […]

September 11, 2012