The Italian TV market value has dropped by 5.2 per cent – nearly €500 million – between 2011 and 2012, according to the report “The television market in Italy: 2012-2014” from Italy’s ITMedia Consulting. The economic downturn has hit the TV and advertising industry – and for the first time a drop in the pay-TV […]
More proof that DVRs have entered the mainstream has emerged with fresh consumer research from Leichtman Research Group. The research and analyst firm found that 52 per cent of households in the US that subscribe to a multi-channel video service have a Digital Video Recorder (DVR), compared to 4 per cent of TV households that […]
The latest Worldwide IPTV Subscriber Market report from Research and Markets Ltd has found that the global IPTV subscriber market totaled around 65.7 million by the end of the first quarter of 2012, growing 34.5 per cent year-on-year. As IPTV penetration rate is near saturation in Western Europe, it is projected that Asia will become […]
Digital world measurement specialist comScore has confirmed the US Beta release of MMX Multi-Platform, the next generation of digital audience measurement and media planning. Building on MMX, Mobile Metrix and Video Metrix from comScore’s Audience Analytics suite, the product offers unduplicated accounting of audience size and demographics that reflects today’s multi-platform digital media environment, which […]
Orange has announced the results of Orange Exposure 2012/2013 – an annual independent study by TNS into mobile media habits across UK, France and Spain for the advertising industry. The research provides an insight into the mobile media habits of 11-18 year olds and firmly establishes mobile as the primary screen of choice with smartphone […]
Capablue, a specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers. Having […]
Over 220 million Smart TV sets will be sold worldwide in 2017, up from the 54 million that will be sold in 2012, according to Informa Telecoms & Media’s Smart TV device forecasts. Thirty one per cent of households worldwide will own at least one Smart TV in five years time, with household penetration much […]
Although general video subscriptions remain flat to slightly negative, a growing number of broadband households are doing without pay-tv, according to new research from TDG. The analyst firm finds that 13 per cent of broadband subscribers – some 11 million households – do not subscribe to cable-like pay-TV services. TDG’s latest report, PayTV Refugees: A […]
NAGRA, the digital TV division of the Kudelski Group and audience research and competitive intelligence specialist Kantar Media are to collaborate in the area of subscriber behaviour, with the aim of enabling service providers to gain a deeper understanding of subscriber viewing habits across devices and provide a richer and more personalised viewing experience. The […]
Perhaps proving once and for all that the need to be entertained at home makes TV spending counter-cyclical, it is revealed that over the last year Spaniards have spent 18 per cent more on pay-TV services, largely due to the increase of pay TV fees and pay TV subscribers, according to the latest survey by ONTSI, […]