Global advertising spending is set to fall 6.9 per cent this year to $453 billion with the Internet the only medium to attract higher expenditure on ads, media agency ZenithOptimedia said, cutting a previous forecast. ZenithOptimedia predicts the rate of decline would slow towards the end of the year and said spending might pick up […]
Nearly 70 per cent of consumers responding to the survey, sponsored by market research provider Pike & Fischer, said they plan to keep their current cable or satellite TV service this year. Only two of the 600 respondents to the survey, conducted in March with the help of Amplitude Research, said they plan to drop […]
Brits are happy to watch advertising on the Internet or their mobile phones if this means they will get videos, music or other content for free, a survey has found. About 60 per cent of people polled by KPMG, the professional services group, said they would rather watch advertising on the Internet in return for […]
The market for fixed-net Internet access in the EU is forecast to grow in 2009 by 8.4 per cent to a new record value of E37.9 billion, according to market research institute EITO. According to EITO calculations, total data traffic in the Internet is increasing every year by around 50 to 60 per cent. The […]
Almost half of digital television households in the UK are now choosing to pay for access to additional television channels, with satellite and cable services driving growth of digital TV according to research from Ofcom. Its Digital Progress Report for the fourth quarter of 2008 reveals that 49.5 per cent of households have a pay […]
Research from Informa shows that 44 per cent of TV homes in the Asia Pacific region will receive digital signals in 2014, up from just 17 per cent at the end of 2008. The 13th edition of Asia Pacific TV report shows that China will account for more than half of the region's digital total […]
Recent data from the MAVISE TV database, developed for the DG Communication of the European Commission by the European Audiovisual Observatory, shows the continued expansion of television channels in the European (EU 27 + Croatia and Turkey) television market. More than 200 new TV channels were launched in 2008. There are now a total of […]
ActiveVideo Networks has declared that measurement of audience viewing and usage habits from field deployments shows how interactive television is finally generating new revenue for cable system operators and programmers. The data, which has been collected from announced and unannounced ActiveVideo markets in the US, indicates that reach, frequency and engagement are increasing at ActiveVideo-enabled […]
According to a study released by the Council for Research Excellence and funded by Nielsen, TV watching has not waned in the US despite the emergence of mobile phones, iPods, and Internet media. Researchers followed 476 people for two 14-hours days and recorded how much they used media along with other daily activities. The research […]
Data from BARB and SkyView has shown the impact of personal video recorders (PVRs) on the UK's TV viewing habits. The data for the first episode of this season's Lost, which aired in January on Sky One for example, shows that of the 1.6 million viewers, 53 per cent watched the show on a time […]