The 8K Association (8KA), the cross-industry group dedicated to promoting the growth of the 8K ecosystem, has published an updated performance specification for the powerful 8K Association Certified mark programme. The updated specification adds new decoding requirements, new image quality metrics and a game mode fulfilling the body’s goal to continue adding or expanding features […]

Elon Musk is preparing his giant Starship at its Boca Chica, south Texas launch site, but an expected approval from the Federal Aviation Administration (FAA) is not now expected before the end of February. There have been more than 18,000 comments filed into the FAA in regard to its draft comments on the launch of […]

Streaming device and platform specialist Roku has revealed new growth and international expansion to the Roku TV Ready Certification programme. New partners added during 2021 include Element, JVC, Pheanoo, and Philips, with Polk Audio and Westinghouse joining in early 2022, adding to an existing roster of Roku TV Ready partners including Bose, Hisense, TCL North […]

Leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute (PXI), have announced the launch of the European Addressable Media Initiative, focused on supporting the development of addressable media in Europe. They will work collaboratively across the media and advertising  ecosystem to help European advertisers, agencies […]

Washington, D.C., television viewers can now experience the future of broadcast television as Howard University’s WHUT, two local network affiliate stations and two owned- and-operated network stations have launched NEXTGEN TV, using the ATSC 3.0 digital broadcast technology standard. Viewers in the Washington metro area can now find five channels over-the-air for free with NEXTGEN […]

Findings from digital media measurement, data and analytics software platform DoubleVerify (DV) highlight the prevalence of advertising fraud in online video and streaming amid the 2021 holiday season, undermining media quality and campaign effectiveness. DV analyses over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to […]

Motion Pictures Laboratories (MovieLabs), a technology joint venture of the major Hollywood studios, has published the first version of the Enhanced Content Protection for Production (ECPP), providing a set of best practices for production services vendors, cloud services providers, studios and productions, developed with input from studio security experts and leading technology companies across the […]

Television viewers in Houston, the eighth-largest TV market in the US, can now experience the future of broadcast television as 10 local TV stations launch digital broadcast technology NEXTGEN TV, using the digital television standard ATSC 3.0. Now broadcasting in 35 markets, NEXTGEN TV is expected to reach 45 per cent of US television households […]

Digital television standards development body the Advanced Television Systems Committee (ATSC) has issued a new Request for Proposals (RFP) for Broadcast Core Network technologies to enhance the ATSC 3.0 broadcast standard. The project is on a fast track, with initial responses of interest to be submitted by December 31st, 2021. “ATSC members are the stewards […]

The DVB Steering Board has approved specification updates that introduce capabilities to deliver 8K UHD video services for the first time. These updates, extending existing support for the HEVC codec, are the first step in a series of key additions planned for the DVB video coding specifications. These will ensure that DVB continues to provide […]