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– UK (19.35 per cent) – US (18.88 per cent) – India (10.82 per cent) – South Africa (8.82 per cent) – Indonesia (4.08 per cent) Adam Kerr, VP of Bango North America: “The USA share of the browsing market has grown as an increasing number of phones come with bigger screens and service contracts […]

Of consumers interested in mobile TV, 72 per cent of consumers were very likely or likely to watch mobile TV if they are able to receive free, local broadcasts on their handset, compared to 40 per cent who were receptive to subscription services. Respondents preferred live, local broadcast coverage to made-for-mobile clips, although approximately one-third […]

The report by market research firm Parks Associates found a majority of consumers with a video-capable mobile phone have never used the video features. For example, 56 per cent have never watched a video clip using a mobile phone. These low usage rates are discouraging for operators hoping to boost revenues through new TV and […]

In-Stat identified two potential models for mobile TV viewing: ';waiting room' and ';leisure time' with very different requirements. David Chamberlain, In-Stat analyst, suggests that personal devices such as cellphones and personal media players are preferred for the waiting room scenario. However, if there is more time available, survey respondents preferred larger screens on products such […]

Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]

In its proposal, the BBC argues that it is “uniquely placed to drive mainstream use of mobile television”, in a similar way that the BBC iPlayer has sparked the online catch-up TV market or Freeview has promoted takeup of digital terrestrial television. This despite the fact the trials proved tiny amounts of usage. ITN has […]

Viewers worldwide can stay abreast of live sports coverage this summer with TV handsets that incorporate Telegent's free-to-air mobile TV technology. According to SINO-MR, a leading China market research firm, 71 per cent of China consumers surveyed were interested in watching the 2008 Beijing games on a TV phone, with 41 per cent considering buying […]