Adobe: TV Everywhere surges 400%
Authenticated video usage has surged 467 per cent over a 24-month period, according to Adobe’s latest report on US digital video trends. Sports continue to dominate TV Everywhere (TVE) use
March 27, 2015
Companion devices
Study: Multi-taskers engage differently across devices
Digital video brand advertising solutions provider YuMe has commissioned a study from Nielsen that concluded that multi-taskers exhibit differing levels of engagement on multiple devices. The research experiment was designed to
March 12, 2015
Hispanic Americans embracing mainstream media
Hispanic Americans are leading the adoption of smartphones and tablets as media devices, according to research conducted by Specific Media, a Viant company and SMG Multicultural. The research examines how Hispanic Americans – the second largest and fastest growing ethnic group in the US today – use the Internet, smartphones, tablets and TV in their […]
March 12, 2015
Mobile video 20% of total viewing by 2025
According to research from TDG – TV Gets Personal – Trends in Mobile Video Viewing, 2015-2025 – mobile video viewing on smartphones and tablets will experience strong growth over the next decade (2015-2025), taking share from both legacy TV and PC-based broadband video viewing. By 2025, mobile video will account for
March 5, 2015
App users regularly use 8 apps on mobiles
Parks Associates research released at Mobile World Congress shows app users regularly use nearly 8 apps on their smartphone and nearly 7 apps on their tablet. The average user spends
March 4, 2015
TabletTV enhances features
Pay-TV technology specialist Motive Television has released the first update to TabletTV in the UK, containing new capabilities and improved performance. The new version 2.0 has been submitted to the Apple App Store for review and is expected to be available to TabletTV UK customers in about a week. TabletTV UK 2.0 is available without […]
March 3, 2015
Zenterio, RiksTV support companion devices in Norway
Zenterio, an independent software platform for interactive TV, continues to collaborate with Norway’s second largest pay-TV distributor RiksTV by further strengthening its offering. The latest launch includes support for companion devices as well as an improved user interface for a seamless experience of RiksTV’s digital and OTT services. Zenterio and RiksTV continue their successful partnership […]
March 3, 2015
Google Play revenue to overtake Apple App Store in 2015
Strategy Analytics has released data points from its latest Mobile World Market Metrics report. The data reveals
February 25, 2015
UK marketers adopting cross-screen, targeted tactics
Videology, the advertising technology platforms, has found marketers in the UK marketers are increasingly embracing more sophisticated methods of targeting and execution. Examination of Videology’s platform in the fourth quarter has revealed 53 per cent of all ads run were served using advanced targeting – a 66 per cent rise on the same period in […]
February 17, 2015
Mobile experience defined by video
Mobility management software specialist Citrix has released the Citrix Mobile Analytics Report for the first half of 2015, addressing both mobile subscriber and business mobility trends, drawing on data from a global cross-section of mobile network operators and enterprises. Among the report’s key findings:
February 10, 2015