Australian multiplay telco Optus says it is raising the bar on innovation with the introduction of Optus SubHub, describing it as a “world-first game-changer” that simplifies content subscriptions and memberships by putting them in one place and allowing eligible Optus customers to save money and discover new content options. SubHub complements the recently announced Optus […]
Seven times the amount of hours of Olympic Games content were watched on YouTube during Tokyo 2020 compared with Rio 2016, according to a Blog post from the video-sharing site. “We worked with broadcasters around the world to deliver the most comprehensive viewing experience, including live streams of opening and closing ceremonies, clips of memorable […]
Spain’s La Liga hopes to increase the value of the football TV rights by 35 per cent over the next ten years thanks to the recent investment from private equity firm CVC. The president of La Liga, Javier Tebas, is confident that the revenues will grow from the current €1.8 billion a year to over […]
Discovery reports that its approach of providing broad access on free-to-air and pay-TV while delivering all the action on digital has continued to grow European audiences for the Olympic Games. Bringing viewers every unmissable moment of Olympic Games Tokyo 2020 drove record digital engagement with almost three times more people signing up to Discovery’s subscription […]
Advertising, analytics and rights management platform Extreme Reach (ER) has revealed findings from its Video Benchmarks Report with data from Q2 2021. The report includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices. Key findings include: Connected TV, at 35 per cent of the impressions mix in […]
The streaming explosion, which hit its apex during the Covid-induced lockdowns in Q2 2020, is here to stay according to new data from streaming media intelligence cloud Conviva. Conviva’s Q2 2021 State of Streaming report revealed streaming viewing time worldwide grew 13 per cent in Q2 2021, as compared to Q2 2020. Despite a 7 […]
Findings from Hub Entertainment Research’s study about the Tokyo Olympic Games reveals that NBCUniversal’s strategy of placing key Olympic coverage on its new Peacock AVoD service appears to have paid off for both NBCU and its advertisers. Peacock’s Olympic viewers had good news for advertisers. According to Hub’s study, 2021 Hub Olympics Flash Study, half […]
Suggesting the development creates an opportunity to optimise ad campaigns for efficiency, effectiveness, and yield while bridging datasets to create new forms of currency, omniscreen advertising and analytics specialist Samba TV has launched Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact […]
Sports-first live TV streaming platform fuboTV’s financial results for the second quarter ended June 30th suggest the company delivered a strong second quarter 2021 with triple digit year-over-year growth in total paid subscribers (up 138 per cent year-over-year to 681,721, including 91,291 net subscriber additions in the quarter), total revenue (up 196 per cent year-over-year […]
ICARO Media Group, in partnership with Spanish-language television programmer TV Azteca, has launched the Azteca Now premium video app for smartphones and tablets, available across iOS and Android stores worldwide. Azteca Now will be marketed and distributed to over 100 million existing viewers in partnership with TV Azteca’s international distribution footprint, making it one of […]