FreeWheel, a Comcast company and advertising management solution, has launched its Q2 2018 Video Monetisation Report (VMR), which shows continued growth in premium video, thanks to major events such as the FIFA World Cup, and the way broadcasters are increasingly collaborating to create a more data-enabled future for TV advertising. In Europe, despite the arrival […]
Entertainment technology and audience insights specialist TiVo has unveiled TiVo BOLT OTA for antenna, a premium, 4K Ultra High Definition (UHD) capable set-top box designed to work with HD antennae, equipped with an on-screen user experience that TiVo says looks and feels like a high-end cable box, suggesting it’s a “premium TV experience without the […]
Netflix is the most positively talked about brand among UK millennials for the second year in a row, new YouGov research shows. For the second consecutive year, the streaming service has topped YouGov’s Millennial Rankings, which considers which brands 18-34 year olds have discussed in favourable terms among family and friends. In a list that […]
Telefónica’s pay-TV platform Movistar is in talks with several video streaming services seeking a Netflix-style integration agreement to boost subscriptions. The president of Movistar Plus, Sergio Oslé, has acknowledged that the company is involved in these negotiations, with Amazon Prime Video among others, to “boost commercial offers” aiming to increase the ARPU. Movistar is implementing […]
When promoting Christmas sales or products, it’s more important than ever to have an omnichannel strategy that does not rely too heavily on traditional linear TV. This is according to a survey of 2,000 US consumers and 1,000 UK consumers, conducted by OpenX, the independent ad-tech provider. More than half (53 per cent) of all […]
Nielsen has announced an expansion of its Total Audience capability for local measurement of ads and content across all 210 local designated market areas (DMAs) in the US. This custom solution leverages key Nielsen Total Audience solutions, including Digital Ad Ratings, Total Ad Ratings and Digital Content Ratings, to measure reach, frequency, and GRP performance […]
Mediaproxy, a provider of software-based IP broadcast solutions, has announced a partnership with SuiteLife Systems, the advanced Manage, Monitoring and Control solutions provider based in Los Angeles, CA. The bi-directional integration enhances the monitoring confidence levels of enterprise scale content management. Mediaproxy develops compliance recording systems for broadcasters worldwide. Its flagship technology, LogServer, provides real-time […]
SaskTel has announced the launch of maxTV Stream, its next-generation TV and entertainment service, in Abernethy, Balcarres, Fort Qu’Appelle, Katepwa, Lebret, Lemberg, Lipton, Air Ronge, La Ronge, Maryfield, Moosomin, and Wapella. “SaskTel continues to deliver innovative products and services to the people of Saskatchewan with the rollout of maxTV Stream,” said Don Morgan, Minister Responsible […]
Bitmovin, a specialist in online video technology, has announced the Per-Title Ladder Benchmark Tool, a free online resource for any video content owner or network operator to receive guidance on the optimal OTT encoding configuration for their content. Per-Title Encoding offers automated ladder (a set of individual encoded streams corresponding to a given asset or […]
Consumers worldwide are watching more online video than ever, increasing 58 per cent since 2016, to an average of six hours, 45 minutes each week, according to the new State of Online Video report from edge cloud services provider Limelight Networks. However, the study finds consumers still spend more time watching traditional broadcast, averaging eight hours, […]