Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for advertisers to reevaluate traditional TV models and re-centre the consumer in the CTV conversation. Change the way you CTV offers new and unique data from actual consumer TV behaviour, paired with buy-side qualitative insights, that attempts […]
A Parks Associates study, Battle of the Platforms: Assessing Connected TV Ecosystems, reports that Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased. Together, these three brands dominate in terms of consumer viewing habits, with 65 per cent of US […]
Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service which delivers instant access to a range of live TV channels across entertainment, news, movies and more, is launching in three markets across Southeast Asia. Samsung TV Plus is now available on millions of Samsung Smart TVs across Singapore, the Philippines, and – from late […]
Sky and UK electricals retailer Currys have announced a new retail partnership allowing customers to purchase Sky Glass in Currys stores nationwide, as well as online through the Currys website. To mark the launch og the partnership, customers buying in-store can enjoy an introductory offer of Sky Glass with Sky TV and Netflix in one […]
Roku, the TV streaming specialist, has announced the launch of Westinghouse Roku TV models on Amazon in the UK. The new range combines Westinghouse’s hardware with Roku’s operating system (OS) to create a seamless smart TV experience. The new range includes sizes 24” and 32” in 2K HD. “We’re proud to partner with Westinghouse to […]
Access Europe, a provider of Smart TV, OTT and in-vehicle entertainment ecosystems, and Coocaa, a subsidiary of Skyworth and developer of the Coolita operating system, have announced a strategic alliance aimed at enriching the global content offering of Coolita powered Smart TVs. Coocaa has chosen to partner with Access Europe to leverage its content library […]
Samsung Electronics has announced that its proprietary cryptography module, Samsung CryptoCore, has earned the FIPS 140-3 certification from the National Institute of Standards and Technology (NIST). “As home entertainment systems become more connected, it becomes critical for technology companies to safeguard the personal data that enables the seamless connectivity enjoyed by so many,” said Yongjae […]
Samsung, for the first time, has released user data on its FAST service Samsung TV Plus, claiming it now has 88 million monthly active users, and is the number one app on Samsung TVs in the US. Samsung is the best-selling TV brand in the US, and Samsung TV Plus is installed on every device. […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital, has announced that LG Ad Solutions is the latest industry leader to join its Harmony initiative to optimise advertising at the infrastructure level. Earlier in 2024, Innovid launched Harmony to bring together industry leaders […]
The Media Act received Royal Assent on May 24th 2024, and has introduced a new online prominence framework. This framework will require particular TV platforms – provided in connection with ‘internet television equipment’ – to carry and give appropriate prominence to designated public service broadcaster (PSB) TV apps and the content the PSBs provide to […]