ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]
LG Ad Solutions, a specialist in CTV and cross-screen advertising, has unveiled findings from its Beauty & The Screen research, spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries in the US. The study found that 53 per cent of beauty shoppers say TV ads influence their decisions to buy […]
Following his participation on a panel at the British Screen Forum in London on ‘Where Next For VoD’, Ewan Douglas, Head of Nations/Regions Sales at UK commercial PSB Channel 4 has shared some thoughts on the opportunities for advertisers and broadcasters in the streaming age, admitting he has never been more optimistic about the vital […]
Advertising technology specialist The Trade Desk has developed streaming TV operating system Ventura. The Trade Desk will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to deploy Ventura. According to The Trade Desk, Ventura represents a major advance in streaming TV operating systems as it solves key issues with prevailing […]
Samsung is introducing new ways to stream some of the biggest games of the year via Samsung Gaming Hub and a new version of the popular trivia game The Six via the Tizen platform. Owners of select Samsung Smart TVs, monitors, The Premiere 7 & 9 projectors, or The Freestyle 2nd Gen projector can instantly […]
FuboTV, the sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalised and dynamic experiences, including transactional and gamified ad formats, are part of Fubo’s ongoing commitment to ad innovation and overall strategy to connect, interact with and convert […]
Whale TV and TPV have announced the extension of their strategic partnership to build and maintain affordable smart TVs. The two companies have been partnering for over a decade and under the renewed partnership agreement Whale TV will continue to maintain the TV OS and platform for select TV models. Next to managing and monetising […]
Samsung Ads has revealed research, conducted by LongTerm CoLab and in partnership with ISBA, forging a new path for advertisers to reevaluate traditional TV models and re-centre the consumer in the CTV conversation. Change the way you CTV offers new and unique data from actual consumer TV behaviour, paired with buy-side qualitative insights, that attempts […]
A Parks Associates study, Battle of the Platforms: Assessing Connected TV Ecosystems, reports that Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased. Together, these three brands dominate in terms of consumer viewing habits, with 65 per cent of US […]
Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service which delivers instant access to a range of live TV channels across entertainment, news, movies and more, is launching in three markets across Southeast Asia. Samsung TV Plus is now available on millions of Samsung Smart TVs across Singapore, the Philippines, and – from late […]