At 2021 IAB NewFronts, fuboTV, the sports-first live TV streaming platform in the US, announced the launch of a branded content studio for advertisers, and a partnership with LiveRamp to enhance its addressable advertising capabilities. Through the new studio, advertisers can collaborate with fuboTV’s creative team to create custom branded content to air on Fubo […]

A wide number of Star Wars titles have proved popular during the streaming era in the UK, according to data from streaming guide JustWatch. Despite being released 40 years ago, the original Star Wars trilogy are still among the most successful movies in the franchise. The live action spin-offs from that trilogy – Disney+ series […]

With reports of digital piracy increasing by more than 60 per cent in some countries during the past 12 months, intergovernmental crimefighting body Interpol is launching a new project to tackle this fast-growing crime area. With €2.7 million funding from the Korean Ministry of Culture, Sport and Tourism, the five-year Interpol Stop Online Piracy (I-SOP) […]

To celebrate Star Wars Day (May 4th), Disney+ is debuting The Force Awakens From Its Nap, a new Star Wars-inspired short, bringing characters from the Star Wars galaxy to the town of Springfield. The new short is the first of several from The Simpsons that Disney+ will release throughout the year – with each one […]

SPI International has announced the launch of their international brand FilmBox in the Netherlands which marks the beginning of FilmBox’s expansion into Western Europe. FilmBox will initially launch in the Netherlands with the M7 Group via their Dutch pay-TV brand Canal Digitaal. FilmBox is available in the basic package of Canal Digitaal’s DTH platform for […]

WWE is extending its localised digital productions into Australia with the launch of WWE Now Down Under, presented in partnership with Australian telco, MATE. Starting on May 6th, WWE Now Down Under will deliver original content tailored for WWE’s fanbase in Australia via YouTube and Facebook platforms, regional Instagram and Twitter channels, and WWE’s main […]

The consumer shift to digital media has accelerated in the past 12 months, with online channels now set to take a greater share of retail, and TikTok’s expansion into social commerce being an even greater challenge to established platforms such as Facebook. These findings from WARC, the international marketing intelligence service, are included in the […]

Electric motorsport series Extreme E has confirmed a broadcasting agreement with SuperSport, expanding its reach into over 50 countries in Sub-Saharan Africa, including South Africa, Uganda and Nigeria. One of Africa’s largest sporting content aggregators, Johannesburg-based SuperSport International, broadcasts elite content such as Premier League football, PGA Tour golf, Formula One and Moto GP. Extreme […]

HBO Max has announced that it plans to develop more than 100 local productions in Latin America over the next two years, 33 of which are already in production. All these new programmes will be exclusive to the HBO Max streaming platform under the Max Originals brand. The stories will represent a wide variety of […]