Kantar Media, a specialist in audience measurement, has signed an agreement with ARMA, the Romanian industry body for TV measurement, that will see the continued provision of broadcast TV ratings to the market. The new contract, which will run until the end of 2027, extends Kantar Media’s partnership with the Romanian TV industry, having run […]

Premiership Women’s Rugby (PWR) has appointed IMG to drive the development of its new digital and content channels strategy.  The partnership will focus on growing the digital audience for the Allianz Premiership Women’s Rugby competition and the Allianz Cup and deepening the engagement of both Premiership Women’s Rugby and its clubs with fans in the […]

BT Group has launched a new testbed to develop and trial immersive experiences in the areas of work, home, health and entertainment. Inviting technology partners and customers to collaborate, the testbed brings together enabling technologies with EE’s 5G network and private 5G networks. It will explore how new capabilities such as network exposure functions, cloud-rendering […]

LaLiga Tech, a digital transformation provider of solutions for the sports and entertainment sector, has unveiled its new identity, Sportian, at an event held at the Cívitas Metropolitano Stadium in Madrid. In 2021, LaLiga Tech was founded by LaLiga. It became a joint venture the following year when Globant acquired a 51 per cent majority […]

Sunset+Vine, the sports production company, has landed a three year deal to produce BBC ALBA’s sports coverage following a competitive commissioning process. Sunset+Vine will deliver coverage of at least 176 hours of live and as-live sporting events in the coming year, including football, shinty and rugby, and will produce a minimum of 26 live SWPL […]

tapmad, the leading Pakistani subscription-based streaming service, has chosen Sport BUFF, the award-winning and leading interactive fan engagement platform, to enhance their live sports content with unprecedented interactive viewer experiences. The partnership will change the landscape of live sports coverage, providing fans with an immersive and interactive viewing experience. For the first time in the […]

Redge Media has been upgraded with features such as CDN selector to support Multi-CDN scenarios, content syndication, improved session management, various playback speed on and more, all following the half-yearly roadmap. At the video delivery (VDP) layer, Redge Media has launched CDN Selector, a SaaS solution for efficient traffic management across multiple CDNs. It enables […]

Samsung Ads, the advanced advertising division of Samsung Electronics, is partnering with advertising and marketing technology company Epsilon to offer brands advanced TV audience reach, precision activation, and measurement. The integration provides brands with unique audiences created from Epsilon’s demographic and transactional data, and a brand’s own first-party data, for activation across Samsung’s brand safe […]

Magnite, the independent sell-side advertising company, has announced an expanded suite of measurement partners across EMEA. AudienceProject, Digiseg, Happydemics, and Innovid are among the providers Magnite is working with to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation. Magnite is building a portfolio of partnerships with technologies designed to help […]