The Independent Streaming Alliance (ISA), which announced its formation in June, has shared the results of its third-party measurement study with iSpot TV, the TV streaming video ad measurement provider. The ISA is an industry forum comprised of 10 independent streaming service providers focused on working collaboratively with various external stakeholders, including platforms, advertisers, regulators, […]

Former President and CEO of Paramount International, Raffaele Annecchino, has launched Blue Ocean Media Partners, a consultancy firm in the Media and Entertainment industry based in Dubai and Madrid. Blue Ocean Media Partners has already signed a strategic partnership with Mediapro Group to boost and expand their entire business portfolio across the Middle East including […]

Paramount Global and TV measurement company iSpot.tv have announced an agreement to measure and transact national TV advertising campaigns using iSpot currency metrics across Paramount’s media and streaming properties in the US. The two companies are currently completing technology integrations to enable seamless advertising transactions inside of Paramount’s proprietary and licensed systems. Using iSpot, Paramount […]

Vudoo, the content commerce and in-stream checkout specialist, has launched its platform to the international market with the opening of an office in London marking the first step in its global expansion plans. The company has appointed Nathalie Curtis-Lethbridge as its Global Chief Growth Officer and Managing Director for EMEA and North America. The London […]

ThinkAnalytics, specialists in AI-based content discovery, viewer data insights and targeted advertising, has announced the launch of its targeted contextual advertising solution, ThinkAdvertising, on AWS Clean Rooms from Amazon Web Services (AWS), making it seamless for publishers to activate cross-channel audience segments for programmatic advertising. AWS Clean Rooms helps customers and their partners securely collaborate […]

Access Europe, a provider of software solutions for the TV and automotive markets, has announced the first BMW cars being manufactured and hitting the road with Access Twine4Car video entertainment for vehicles are being installed. This  browser based technology is designed to enhance the car user’s comfort and enjoyment. Twine4Car is an in-car entertainment solution, […]

Amplified Intelligence, a source for attention measurement, has partnered with Chalice Custom Algorithms – an AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. The partnership seeks to help media buyers boost ROI and cut wastage by instantly directing ad spend to high-engagement […]

Magnite, the independent sell-side advertising company, has introduced machine learning driven recommendations for A/B testing within its Demand Manager product. Built on Prebid technology, Demand Manager empowers publishers with the tools, insights, and connections to grow revenue across the ever-changing marketplace of ad exchanges, formats and vendors. The new feature utilises machine learning to provide […]

NPAW, a specialist in analytics and multi-CDN solutions for online media companies, has introduced Publisher Analytics, a new content optimisation tool to help media publishers and editorial teams enhance user engagement based on insights into user behaviour and preferences. The tool lets publishers and editors identify underperforming content with real-time ranking markers providing instant feedback […]

Joymo, the video streaming services provider to sports rights holders, has secured a long-term agreement with England Netball to broadcast more than 330 live matches per season. Under the terms of the deal, Joymo will stream 90 Premier League 1 matches – the highest level of club netball underneath the Netball Super League – plus […]