Amplified Intelligence, a source for attention measurement, has partnered with Snapchat on an approach to assess how augmented reality (AR) Lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR Lenses, producing the most accurate measurement to date. Catalysed by the […]
Blu Digital Group, a provider of media and entertainment digital media services and software, has announced the opening of its operations in Montreal, Québec. This expansion is set to offer an array of post-production, localisation, and distribution services for both existing and new clients in the region. “We are thrilled to establish our presence in […]
Barb, the TV audience measutement specialist, has announced a major upgrade to CFlight, its joint-industry total-campaign reporting service. Through extended reporting of traded audiences, CFlight now gives advertisers and media agencies investment accountability on ad campaigns across both linear and VoD services. As part of the upgrade, CFlight has incorporated 14 of the most used […]
BT Group andBroadpeak, a provider of content delivery network (CDN), video streaming solutions for content providers and pay-TV operators worldwide, are partnering on a new solution for live video streaming. The Multicast-Assisted Unicast Delivery (MAUD) solution will enable more reliable, efficient and sustainable live video streaming. A number of major broadcasters and content companies are […]
DoubleVerify, the software platform for digital media measurement, data and analytics, and NBCUniversal, have announced an expanded partnership to provide programme-level measurement solutions across OTT devices, including Connected TV (CTV). “Today marks a key shift in streaming measurement and authentication,” said Mark Zagorski, CEO of DoubleVerify. “We’re excited to collaborate with NBCUniversal to introduce this […]
Proximic by Comscore, a provider of audience and content targeting solutions for programmatic activation, and Epsilon, am advertising and marketing technology company, have announced a partnership with Epsilon for cross-screen contextual data.Epsilon will utilise Proximic by Comscore’s AI-powered contextual classifications for Epsilon Digital—the company’s adtech platform for performance-based, personalised digital media at scale. Proximic by […]
Digital content studio and media network, Little Dot Studios (an All3Media company), has expanded its partnership with Cineverse Entertainment, the streaming technology and entertainment company with a portfolios of streaming channels and content libraries, to now include long-form content licensing and Digital Copyright Management (DCM) services. Building on their existing channel management partnership, in which […]
Mediaocean, the mission-critical platform for omnichannel advertising, has announced six new partnerships for its Creative Ad Tech platform, Flashtalking, bringing its solutions to more customers in a range of key markets around the world. The agreements provision for primary ad serving, creative personalisation, cross-channel measurement and verification across open web display, mobile, audio, video, digital […]
Advertiser Perceptions, a provider of market intelligence and analysis to the media, advertising and ad tech industry, has announced the launch of the AP Ad Insights Hub, an all-access subscription offering. The Hub aims to help organisations better understand the rapidly changing media landscape, quantify and forecast future market opportunities, ‘gut check’ current marketing and […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the expansion of its Made for Advertising (MFA) AI-driven solution. With this enhancement, IAS says it now provides advertisers with a solution that can measure and optimise against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process. […]