FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easier to use for digital marketers, to expand audience data across its product suite in EMEA. Using audience data from the Lotame Data Marketplace, FreeWheel says it will be able to enhance addressable audiences […]
Redge Technologies, a leading end-to-end technology provider for streaming services in CEE and MENA, has formed a partnership with LRT, a public Lithuanian national radio and television to deliver a VoD solution. LRT is a Lithuanian public media broadcaster based in Vilnius. It began operations as a radio station in 1926, expanding its services to […]
RTL AdAlliance, RTL Group’s international media sales house, has announced its commitment to support mediaforgrowth, a UK-based media capital firm designed for growth-stage start-ups aiming to expand through mass-media channels and strategic media partnerships. mediaforgrowth supports founders to raise their first round of media capital via its flagship MFG Fundraising Programme. The programme offers a […]
Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced a strategic partnership with the British Basketball League. As the League’s Official Brand Valuation Partner, Relo Metrics provides the League with real-time social media and broadcast sponsorship analytics until the end of the 2023/24 season to drive its commercial […]
STN Video, the online video platform, and Fortune have signed a multi-year partnership agreement that enables Fortune to leverage STN’s customised solutions. STN Video will help deliver business content to a diverse audience across over 2,000 publishing partners that reach over 50 million unique and incremental users every month. “We are thrilled to partner with […]
The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting improvements in measurement and currency development, metrics and data, has revealed its priorities for H1 2024, along with significant growth in its membership base and new appointments to its Board of Directors. CIMM’s priorities are unveiled at a time of […]
Nielsen, the specialist in audience measurement, data and analytics, has announced a multi-year renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement. As part of the new agreement, Circle City will now leverage Nielsen’s local OTT measurement, which measures local audiences across both […]
In a speech on the BBC’s future at the Royal Television Society, BBC Director General Tim Davie said the broadcaster has a central role in ensuring the UK retains a healthy democracy, a strong creative economy and a more cohesive society. Davie said the BBC had been reforming at pace to remain at the heart […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced a first-to-market partnership with Snap to provide advertisers with increased transparency across their Snapchat campaigns through IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product. “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its measurement tools have been integrated with Meta, allowing brands to use Samba TV’s measurement to understand how their campaigns drive lift in viewership for streaming and linear programming. During a beta, Samba TV measured dozens of Meta campaigns, unveiling […]