Cyber safety company White Bullet has announced a partnership with FreeWheel, the technology platform for the TV advertising industry, to advance a clean and efficient advertising ecosystem. With this agreement, White Bullet will enable FreeWheel to provide media buyers with additional risk protection, brand safety, and full transparency on ad placement and digital supply chains. […]

Veritone, a specialist in building human-centered enterprise AI solutions, has announced a multi-year agreement with the National Collegiate Athletic Association (NCAA) to serve as its official global archive of record and exclusive, worldwide footage agent for all NCAA championship content. The agreement will leverage Veritone’s advanced AI-powered Digital Media Hub (DMH) platform, including its licensing […]

Nexxen, a unified advertising technology platform with expertise in video and Connected TV (CTV), has announced a partnership with Vevo, the music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo is growing its programmatic footprint, granting a wider variety of advertisers access to its inventory, particularly across CTV. Vevo’s library of 900,000+ […]

New BBC Net Zero targets have been verified by the Science-Based Targets initiative (SBTi). Building on its existing Near-Term Targets to halve emissions by 2030, the BBC’s Long-Term Targets to reduce all emissions by at least 90 per cent by 2050 have now been approved, and under this standard and definition the corporation expects to […]

Nielsen, the specialist in audience measurement, data and analytics, and Innovid, an independent advertising platform for the delivery, personalisation and measurement of converged TV, have announced their collaboration with the aim to bring simplicity and enhanced enablement to ad measurement. By leveraging Innovid’s ad serving infrastructure to access Nielsen ONE, Nielsen and Innovid aim to provide […]

During a tour of the International Broadcast Centre (IBC) in Paris, International Olympic Committee (IOC) President Thomas Bach viewed the extensive operations that take place behind the scenes and thanked those responsible for sharing the Olympic action with a global audience. At a press conference ahead of the IBC visit, BACH said: “The Olympic Games […]

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services. has announced the release of a new version of the HbbTV Conformance Test Suite. The v2024-2 Test Suite, developed by the HbbTV Testing Group, is the second major release in 2024 and includes a total of […]

LG Ad Solutions has released a report titled Season’s Streamings: Holiday Shopping & TV Viewing Trends in 2024, which reveals that over a third (37 per cent) of CTV users plan to start their holiday shopping in October or earlier this year – with 60 per cent stating they’ll start before Thanksgiving. In addition, 40 […]

Bitmovin, a provider of video streaming solutions, has announced its new Multiview feature that enables audiences to watch multiple streams simultaneously. Bitmovin’s Multiview is designed for use cases such as sports, eSports, and live events, providing audiences with the option of staying immersed in the content they want by removing the need to flick between […]

Looper Insights, the end-to-end SaaS analytics and insights solution for the Media & Entertainment industry, has announce the launch of two new proprietary metrics: $MPV (Dollar MPV) and pMPV (Performance MPV). These metrics build upon the foundational Media Placement Value (MPV), a currency that quantifies media exposure and drives strategic transactions and planning across the […]