Eutelsat Communications has announced that Thales Alenia Space has been commissioned to build the W3C satellite. Eutelsat will select the launcher for the satellite separately at a later stage. The rapid order of W3C follows Eutelsat’s decision not to integrate the W2M satellite into its fleet following a major anomaly which occurred during its transfer […]

US reports say the Council for Research Excellence, a cross-industry think tank of top executives from agencies and TV networks, has spent the past year executing a $3.5 million project called the "Video Consumer Mapping Study." The initiative is described as, "the largest and most significant observational study of media activity ever undertaken." Shari Anne […]

Phorm, the provider for behavioural advertising systems to ISPs, has made two senior appointments to help it win ISPs over: Sarah Simon comes in as financial and strategic development officer, joining from Morgan Stanley, while former digital general manager at Telegraph Media Group Mike Moore joins as global commercial director. Despite extensive trials with BT, […]

Google this week begins showing ads to people based on their previous online activities To try and forestall objections to its approach, Google said it planned to offer new ways for users to protect their privacy. Most notably, Google will be the first major company to give users the ability to see and edit the […]

The UK culture secretary, Andy Burnham, has rebuffed attempts by commercial broadcasters to allow product placement on UK television. Burnham said that the government’s three-month consultation failed to produce a convincing case for product placement – which he said would blur the boundaries between advertising and content.

Analysis carried out by Generator Research shows that revenue from traditional television spot ads will account for just 25 per cent of US television advertising by 2019. The result will be a market worth $13.1 billion in the down from $57.8 billion in 2008. “This could be the beginning of a slippery slope for the […]

BSkyB is lobbying to have the list of sporting events reserved for free-to-air television abolished in an ongoing government review. Chief executive Jeremy Darroch said Sky would argue for a situation where the World Cup or the Olympics could be shown on pay TV, with sports bodies free to decide where to sell their rights […]

As market penetration rates for mobile services continue to soar in emerging markets, advertisers are expected to dramatically increase their spending on “third-screen” ad campaigns targeted specifically to users of mobile data services, providing a potentially huge new revenue stream for operators of mobile networks, according to the latest report from Pyramid Research. Pyramid predicts […]

From Branislav Pekic in Rome By 2012, pay-TV revenues will surpass advertising income in Italy, according to the latest research by the Milan-based e-Media Institute consultancy. The research indicates that advertising revenues will continue steadily, even after the strong fall in 2009, while revenues from pay-TV, pay per view and video on demand services will […]

BskyB has bluntly blamed C4 for bieng the architect of its own demise. In an unforgiving response to comms minister Lord Carter's interim Digital Report, it claims Channel 4 has wasted millions of pounds on failed business ventures and could be profitable if it was better run. BskyB says C4 wasted £270m (E309m) on “unprofitable […]