Meanwhile, Premiere is hoping to convert the thousands of pirate viewers illegally viewing the service into legitimate subscribers through a new campaign. The platform, currently in the final stages of a card swap out programme aims to use “special distribution channels” to target the non-payers.

The State Administration of Radio, Film and Television, China's Internet and broadcast content regulator, has ordered all Web sites to respect CCTV's broadcast rights, online and offline. CCTV, also China's top broadcaster and domestic licensee for the 2008 Olympics, has partnerships to provide online and mobile content to 160 Web sites, in China and the […]

The South African government also confirmed that it would meet a November 2008 deadline for switching on digital broadcasting, well ahead of the football World Cup, which it is hosting in 2010. The analogue system will be switched off in November 2011. The government revealed that it would pay about 70 per cent of the […]

Overall revenue at ITV grew by 3 per cent in the six months to June 30th. However, the company expects total TV advertising revenue to fall by 1 per cent over the eight months to August, before declining by 20 per cent in September. Shares in ITV fell 12.5 per cent to 40.5p in early […]

While prime-time programmes can attract about 1.5 million people and deliver mass audiences to advertisers, viewer numbers will fragment as broadcasters run their new high-definition and standard-definition channels, said David Wiadrowski, the lead partner for communication and entertainment at PwC. He predicted the channels would need to invest more in content to retain audiences, putting […]

BSS suggests that for many alternative media this will be the first economic slowdown in which they will be seriously tested, such as online search, digital out-of-home media, word-of-mouth marketing, videogame advertising, and social network advertising, among others. As a result of these trends, VSS projects that broadcast TV will become the largest advertising medium […]

Stephen Froehlich, Senior Analyst, Consumer Electronics, noted that in Japan, iDTVs already displace about 1.7 million satellite set-top box shipments each year, having reduced that market from 2 million unit shipments in 2003 to just 0.3 million in 2007. “While the conditions in Japan that allow this are unique, it is clear that US cable […]

Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]

The scheme has been criticised because Sky have an unfair advantage when it was handed the contract to be the digital switchover help scheme’s ';standard offer' for the ITV Border region, the first part of the UK to go digital. For the first two months after installing its set-top boxes, Sky provides free access to […]