Findings released from a new study by CNN International suggest that brands that choose multimedia campaigns to communicate their advertising messages are more memorable to consumers and are more likely to enhance perception of their brands. The results carry weight for brands that place their advertising in an engaging environment, prompting an emotional response from […]
Since launching its on-demand television wholesaling business using technology and services from SeaChange International less than two years ago, Japanese telecommunications giant KDDI is now enabling 17 cable television operators across the country to offer on-demand movies and television to their viewers. KDDI is currently offering more than 6,000 titles regional and international on-demand content […]
Setanta co-founders Michael O’Rourke and Leonard Ryan have won additional breathing space to try to push through a last minute refinancing rescue package to save the company from going in to administration. The Irish pay-TV broadcaster’s next pressing deadline is a £30 million (E35m) payment to the English Premier League due next week. Setanta’s founders […]
In its final update before the June 12th, 2009 deadline for converting all full-powered US television stations to digital transmission, The Nielsen Company reported that 2.8 million American households, or 2.5 per cent of the television market, are completely unready for the transition. Younger, African American and Hispanic homes are disproportionately unready, while the elderly […]
BSkyB refused a £50m (E58m) lifeline to Irish pay-TV broadcaster Setanta which had offered access to its live rights for 46 English Premier League games next season as an add-on option to Sky Sports, in return for the cash. Subsequently Setanta’s founders Leonard Ryan and Michael O’Rourke have been in emergency talks with backers to […]
A new DTH platform for Germany will launch with channels from the Eutelsat Kabelkiosk platform. AllesSehen will have two packages of channels available. One will offer 11 German language channels, a second, called US Entertain, will include a number of mainly English language channels, including America Unleashed and BBC Prime. In addition, viewers will be […]
Viacom Brand Solutions, Pearl & Dean and MySpace are combining to launch Screen, a new cross-media commercial venture in the UK, offering brands a tailored TV, cinema and online advertising service. The three firms will collaborate on specific projects using their separate, existing sales teams. The partnership will present advertisers and agencies with a one-stop-shop […]
The BBC Trust has delayed its decision on the go-ahead of the BBC lead Project Canvas as it calls on more detail from BBC executives and their partners BT and ITV. The Trust, which had decided there was no need for a commercial impact assessment, was due to make a decision in July, however all […]
C4 is to put its back catalogue online free of charge – giving viewers the chance to watch every episode of its homegrown shows. From July, more than 4,000 hours of the channel’s archived content – about 10,000 programme titles – will be added to the 4oD catchup service. The catchup service currently offers viewers […]
The board of UK and Ireland football broadcaster Setanta is meeting this week to assess whether it has any options other than placing the business in administration. Last week the company failed to pay the Scottish Premier League £3m (E3.4m). The SPL has had to find £3m from its own funds to distribute to the […]