myvideorights.com (MVR), the independent rights management company in the UK, has inked an agreement with YouTube that allows it to sell advertising in and around its content on the site. Under the deal, MVR who generate some 10,000,000 VOD views a month on YouTube alone, has the right to sell a range of advertising units […]

DirecTV will be able to provide advertisers with relevant local television advertising for the first time, using software developed by INVIDI Technologies Corporation, a specialist in advanced television advertising solutions. INVIDI's Advatar software, in combination with DirecTV's digital set-top boxes, will allow relevant local television advertising a based on geographic location and will position TV […]

A central plank of the Digital Britain report – that the BBC license fee must help public broadcasting outside the BBC – has, as expected been shot down by the BBC. Sir Michael Lyons said: "We recognise that there is work to do in never bigger than it needs to be. But we must also […]

A footnote in the Digital Britain report recommends £30m (E36m) be set aside for research by its Technology Strategy Board (one of several new bodies it recommends to take up tasks outlined in the Report). One of the TSB's priorities is collaborative research on a consolidated micropayment scheme for VOD. While its preamble to the […]

The "Video in Demand" Asian satellite services report, released by CASBAA, shows a 9 per cent market growth in 2008/2009 with some 1,370 transponders currently in use across the region. This was the highest growth rate reported over the last eight years by CASBAA and partner Euroconsult of France. Despite some high regulatory barriers, several […]

Interactive advertising is responsible for $300 billion of economic activity in the US, according to a study released by the Interactive Advertising Bureau (IAB). The advertising-supported Internet represents 2.1 per cent of the total US gross domestic product (GDP). It directly employs more than 1.2 million Americans with above-average wages in jobs that did not […]

The Vietnam Television Station (VTV) and the France's Canal Plus have set up a joint venture to provide a DTH pay-TV service. The JV will concentrate on building a national DTH transmission infrastructure system in order to offer various channels at rational charges to home audiences. It also looks to increase the productivity of Vinasat, […]

Interactive advertising is responsible for $300 billion of economic activity in the US, according to a study released by the Interactive Advertising Bureau (IAB). The advertising-supported Internet represents 2.1 per cent of the total US gross domestic product (GDP). It directly employs more than 1.2 million Americans with above-average wages in jobs that did not […]

Since launching its on-demand television wholesaling business using technology and services from SeaChange International less than two years ago, Japanese telecommunications giant KDDI is now enabling 17 cable television operators across the country to offer on-demand movies and television to their viewers. KDDI is currently offering more than 6,000 titles regional and international on-demand content […]

Setanta co-founders Michael O’Rourke and Leonard Ryan have won additional breathing space to try to push through a last minute refinancing rescue package to save the company from going in to administration. The Irish pay-TV broadcaster’s next pressing deadline is a £30 million (E35m) payment to the English Premier League due next week. Setanta’s founders […]