Channel 4 has confirmed the launch of a digital ad sales house that will see it become the first UK broadcaster to offer third party digital content publishers a full ad sales service. Channel 4 will seek partnerships with broadcaster on-demand platforms, news content publishers and multi-channel networks giving them access to its first-party data. […]
BrightLine, the specialist in advanced TV, is launching DataCast, a unified OTT data platform that will enable advertisers to target and measure across three screens: mobile, desktop and television. Designed to enhance the targeting, delivery and measurement of ads across all connected TV devices in the home, DataCast enables media partners to bring highly targeted […]
Digital television standards body DVB is working on a specification to enable broadcasters to offer Targeted Advertising, with a view to having it operational in 2020. Speaking at the Future TV Advertising Forum in London, Vincent Grivet, Co-Chair, DVB Targeted Advertising Study Mission Group, said that the DVB was establishing the DVB-CM-TA (Commercial Module – […]
Innovid, the video marketing platform, has released a report, Where are Brand Marketers Taking Their Video Strategy in 2018?, which presents the results of a survey completed by 140 marketing decision-makers at top brands, conducted during the summer of 2017 by Brand Innovators in partnership with Innovid. The survey queried brand marketers on how they perceive their brands’ […]
As the Christmas season gets underway, Sling TV and video ad serving platform SpotX have opened two new addressable consumer segments focused on holiday shopping demand, named “Holiday Shoppers” and “Luxury Shoppers.” Available exclusively through SpotX, these custom private marketplaces enable advertisers to deliver finely-targeted seasonal campaigns to Sling TV viewers on connected TVs and […]
Sky Media has successfully broadcast the 10,000th ad campaign using its TV offering, Sky AdSmart, which launched in 2014 and gives advertisers the ability to target TV ad campaigns to specific audiences. Every two days, a brand that has lapsed or never advertised on TV before selects Sky AdSmart to reach its target audience in a […]
Information, data, and measurement company Nielsen is to leverage Gracenote’s Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing Cloud’s Data Management Platform (DMP). The Nielsen DMP connects Gracenote viewership data to a wide spectrum of Nielsen, first- and third-party consumer data for person-level consumer insights, as […]
Entertainment technology and audience insights specialist TiVo and Discovery Communications have entered into a multi-year product agreement. Discovery Communications selected TiVo’s Audience Works for Marketing, an end-to-end inventory management and execution product suite that enables the company to drive ratings and viewership through audience-driven on-air promotions and cross-channel media plans. The product suite is designed […]
Data analytics and behavioural science specialist Cambridge Analytica’s brand-focused division, CA Commercial, has launched a new TV targeting product, SelecTV, at Advertising Week in New York. According to Cambridge Analytica (CA), SelecTV offers 100 per cent target audience density through the one-to-one precision of addressable TV advertising. Using a well-established industry benchmark, CA estimates the […]
Computing products and services specialist Intertrust Technologies Corporation and video infrastructure provider Bitmovin have agreed a strategic partnership centred around Intertrust’s ExpressPlay media monetisation and content protection platforms. Together, Intertrust’s cloud-based platforms and Bitmovin’s end-to-end content delivery solution provide customers (such as media companies and broadcasters) with a one-stop solution for content protection and monetisation. […]