Data analytics and behavioural science specialist Cambridge Analytica’s brand-focused division, CA Commercial, has launched a new TV targeting product, SelecTV, at Advertising Week in New York. According to Cambridge Analytica (CA), SelecTV offers 100 per cent target audience density through the one-to-one precision of addressable TV advertising. Using a well-established industry benchmark, CA estimates the […]

Computing products and services specialist Intertrust Technologies Corporation and video infrastructure provider Bitmovin have agreed a strategic partnership centred around Intertrust’s ExpressPlay media monetisation and content protection platforms. Together, Intertrust’s cloud-based platforms and Bitmovin’s end-to-end content delivery solution provide customers (such as media companies and broadcasters) with a one-stop solution for content protection and monetisation. […]

GroupM, the media investment arm of multinational advertising and public relations company WPP, has launched Finecast, a company aiming to deliver digital-like precision and accountability to advertising on television. With TV audiences fragmenting across a range of platforms and viewing behaviours evolving, TV advertisers are grappling with how to continue making best use of one of […]

IAB Australia’s Video Council – the trade association for online advertising in Australia – has released the country’s first white paper on Connected TV (CTV) which reveals that CTV now accounts for up to 35 per cent of Australian broadcaster’s online video supply. The study, Connected TV: The New Era of Television, examines why, despite […]

Video ad serving platform SpotX has confirmed that the RTL Group will acquire all remaining shares in the company, bringing its total ownership to 100 per cent. According to SpotX, the investment demonstrates RTL Group’s continued commitment to its ambitious ad tech strategy and recognition of SpotX’s impressive growth and execution of its strategic objectives. […]

Tru Optik, the OTT audience measurement and data management platform, has announced a partnership with Neustar , a neutral provider of real-time information services. Through this partnership, the Neustar AdAdvisor Audiences and Data Onboarding capabilities become available for OTT ad-campaign targeting via Tru Optik’s OTT Marketing Cloud. AdAdvisor Audiences are powered by the Neustar OneID […]

In a move that sees it focus the business as pure-play sell side software platform, video monetisation software company Tremor Video has agreed to sell its buyer platform to Taptica International, a global mobile advertising technology platform, for total consideration of $50 million, subject to adjustments set forth in the acquisition agreement. Transaction Highlights Tremor […]

SpotX, the video ad serving platform, has been appointed as the ad serving infrastructure for TVPlayer across all its inventory, including connected TV, desktop and smartphones.  Advertisers and their agencies can now target TVPlayer’s one million-strong audience viewing 106 UK television channels using data-driven buying. TVPlayer enables viewers to watch the best free-to-air UK TV […]

Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable future. According to eMarketer’s latest forecast,