Top marketers know that digital video is one of the most powerful tools to increase consumer engagement and brand loyalty. In fact, according to a new study from Clinch, a creative technology company that powers dynamic, personalised video advertising, brand marketers are ramping up their production of digital videos with an emphasis on creating campaigns […]
Tru Optik, the audience intelligence and data-management platform, has announced a partnership with ZypMedia, an enterprise software company for local advertising, to power an OTT marketplace for Sinclair Broadcast Group. This partnership provides local advertisers with the ability to use ZypMedia’s platform to create targeted campaigns across all CTV screens using third party demographic data […]
Yospace and Seven have extended their partnership into a long-term agreement for enabling Dynamic Ad Insertion into live OTT channels at scale. Yospace’s platform allows Seven, a commercial broadcaster in Australia, to open up online ad breaks in live OTT streams in a way that is as seamless to the viewer as on broadcast television, […]
SpotX, the video ad serving platform, has revealed findings from its report, TV is Total Video: Predicting OTT and the Future of Video Advertising. Commissioned by SpotX and conducted by Kagan, a media research group within S&P Global Market Intelligence, the study found that 85 per cent of
According to converged TV and video advertising software provider Videology’s Q4 2017 U.S. TV & Video Market At-A-Glance report, since 2015 there has been a 175 per cent increase in the amount of ad requests for Connected TV in the Videology platform. Impressions have skyrocketed as well: the report
Four leading industry participants – Sky, Adobe Systems, TVbeat and Alphonso – have formed a new thought leadership consortium that will work with the European TV industry to explore future opportunities enabled by new developments in measurement, metrics and data, in areas such as advanced targeting, audience profiling, viewability and attribution, and advanced analytics. Building […]
A survey of over 300 US advertisers and agency professionals reveals optimism about the future of TV Advertising, including both traditional linear TV and the emerging platforms that use advanced TV data to reach strategic audiences. According to the results of the survey on the state of Linear TV advertising, commissioned through Advertiser Perceptions by […]
Streaming platform and device specialist Roku has unveiled further advancements in OTT advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across linear and OTT, and more accurately plan their OTT ad investments. The toolset helps brands analyse the engagement of TV audiences as they rapidly shift […]
Tru Optik, the audience intelligence and data-management platform, has announced the launch of OptOut.TV, a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem, including CTV. OptOut.TV’s mission is to proactively bring a higher level of privacy control and an enhanced consumer experience to OTT. With the click of […]
According to findings from VideoAmp, a specialist in software and data services for optimising ad buys across TV and digital platforms, 60 per cent of media buyers believe that campaigns executed through a Cross-Screen Platform (CSP) for the execution of both digital video and linear TV advertising outperform conventional, non-integrated campaigns, with 74 per cent […]