SpotX, the video advertising and monetisation platform, has announced a strategic partnership with Dutch music television network XITE, a provider of personalised music television services. The collaboration with SpotX enables XITE to launch a programmatic advertising solution for linear TV, with the benefits of advanced targeting capabilities. XITE Networks’ partnership with SpotX opens up new […]
AI-driven technology company Connekt and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC (Advanced Television Systems Committee) 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers to build and deliver a […]
In a move aimed at helping next-generation TV data company Samba TV to develop new TV audience products utilising viewing data and fuel further international expansion, Liberty Global, the world’s largest international TV and broadband company has invested $7.5 million in the operation. Samba will use the funding to expand its TV audience platform footprint […]
Audience measurement specialist Nielsen has confirmed the commercial availability of its Enterprise Audience API designed to empower media clients and their solution providers to accelerate their TV audience targeting initiatives. Through the new API, clients now have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending […]
US cable MSOs Charter Communications, Comcast Corporation and Cox Communications, owners of multiscreen media sales company NCC Media, are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC’s participants’ national footprint. The group will use non-personally identifiable data and targeting capabilities to create advanced video advertising products that […]
Digital media company Fullscreen has acquired Reelio, an influencer marketing platform that uses data-driven technology to help brands, agencies, and publishers effectively reach Millennial and Gen Z audiences through their favourite creators on today’s leading digital platforms. Terms of the deal were not disclosed. In a blog post, Pete Stein General Manager of Fullscreen’s brand […]
SpotX, a global video advertising and monetisation platform, has announced compatibility with Switch Media, a cloud-based streaming company, to power server-side ad insertion (SSAI) for personalised advertising across live, sports, events and VoD. The solution is part of AdEase, Switch Media’s multi-screen, digital product offering. The SpotX and AdEase compatibility allows broadcasters working with SpotX […]
Akamai Technologies, the cloud delivery platform, has announced that SonyLIV, the premium VoD service by Sony Pictures Networks India (SPN), providing multi-screen engagement to users on all devices, leveraged Akamai’s Dynamic Ad Insertion capabilities during the India-South Africa cricket series held over January and February 2018. SonyLIV was the official and exclusive mobile and internet […]
SpotX, a video advertising and monetisation platform, has extended their strategic partnership with Pluto TV, a free OTT television service in the US. As part of the renewed collaboration, SpotX will match media buyers to Pluto TV’s premium inventory and power the programmatic monetisation of Pluto TV’s free, OTT content. “As viewership continues to grow […]
French commercial broadcaster TF1 Group and multiplay telco Orange have signed a new global distribution agreement reinstating distribution by Orange of all TF1 group channels, and of the non-linear services associated with the channels, which was interrupted upon the expiry of the previous deal between the pair on January 31st. It cements the partnership between […]