Channel 4 Sales has launched a new partnership with giffgaff, which will see the mobile phone network tying in with upcoming Channel 4 drama Queenie for a new series of adverts. Running from June 4th to July 15th, the ‘Pick Up, It’s Queenie’ campaign will run as the first ad in break during Queenie’s run […]

OpenX Technologies, the omnichannel supply-side platform, has announced the international expansion of TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the UK. In parallel, OpenX is enhancing TV by OpenX in the US to deliver future-proofed and differentiated data-driven curation to high-quality biddable CTV. TV by OpenX exclusively consists of broadcast-quality and […]

Seedtag, a specialist in contextual advertising, has acquired Beachfront, the US-based sell-side ad platform built for CTV and streaming. Beachfront’s technology, inventory, and expertise in CTV advertising will be incorporated into Seedtag’s existing contextual advertising solutions. The announcement follows Seedtag’s recent launch of Contextual TV in the US, an offering that harnesses AI-based network dynamics, […]

FreeWheel, a technology platform for the television advertising industry, and MediaScience have released findings from its Viewer Experience Lab initiative.  The report, Improving the Quality of Ad Experiences, explores what factors contribute to a low-quality ad  experience and how content owners can improve ad experiences for viewers in order to provide brands with the best […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced its expanded reporting and insights are now available for Amazon DSP media buys. Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory. IAS’s solutions available to advertisers […]

Viant Technology, the advertising technology company, has announced a new integration with Google Cloud’s BigQuery data clean rooms. This collaboration enables the seamless onboarding of privacy-safe, first-party data at scale from the Google Cloud ecosystem into the Viant Data Platform (VDP), enhancing targeting and measurement within Viant’s robust Demand-Side Platform (DSP). As an early adopter […]

In Q1 2024, large US advertisers expanded their overall ad spend +7 per cent compared to the year prior. Digital Media carried that increase with +18 per cent, the biggest quarterly growth since Q1 2o22. This is according to Guideline, a source of truth for advertising spend and pricing data, which captures actual agency media […]

ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalised advertising to the 40 million registered users of its content hub, ITVX. A year after its launch, as well as 40 million registered viewers, ITVX boasted 2.7 billion streams which was a new […]

Channel 4 Sales is teaming up with the official partners of the International Paralympic Committee (IPC) and ParalympicsGB, Allianz and Toyota. This dual partnership deal sees the insurance and automotive companies sponsor the Paris 2024 Paralympic Games across Channel 4, More 4, Channel 4 Streaming and social channels. Toyota’s full service agency T&Pm and Allianz’s […]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced a data collaboration with Adsquare, the global location intelligence platform. The new partnership makes PubMatic one of the first sell-side technology platforms to offer Adsquare’s data to media buyers globally. The collaboration leverages PubMatic’s publishing partners and strong buy-side relationships […]