Vidmob and Realeyes have announced a partnership that will embed Realeyes attention metrics into Vidmob’s creative data platform. Vidmob’s AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices and ensure those learnings are applied across all flighted media. Realeyes is a specialist in attention measurement, […]

Planet V, ITV’s proprietary, self-service addressable advertising platform, has reported £1 billion (€1.18bn) in bookings since its launch in October 2020. Major agencies, independents, regional agencies and in-house client teams are using Planet V as an intuitive, self-serve platform, allowing them to streamline their approach to planning and buying addressable campaigns on ITVX. The platform […]

Yahoo Advertising has announced the launch of Unified TV Audiences – a blended dataset to offer advertisers insights into connected TV (CTV) and linear audience viewership. Unified TV Audiences enable advertisers to more effectively plan, activate and measure across 108 million US households in the Yahoo DSP. eBay has been an early adopter of Unified […]

Thanks to digital audio, according to eMarketer, the overall audio advertising market is set to expand. Consequently, marketers are expected to invest $17.6 billion (€16.2bn) in audio advertising this year, with that number projected to reach $18.4 billion by 2028. But, where are the ad dollars coming from to support this growth? To find out, […]

Comcast Advertising and TransUnion, an information and insights company, have announced a new privacy-forward agreement in which audiences within the Comcast footprint of close to 32 million US households can be matched to information within TransUnion’s identity graph to build custom, advanced audience segments for addressable TV advertising campaigns on Comcast platforms. “With growing issues […]

Netflix co-CEO Greg Peters, speaking at the Deloitte and Enders Analysis Media & Telecoms 2024 and Beyond Conference, said there was a $600 billion+ revenue opportunity for the streaming platform, and that advertising plays a key role in acheiving that. “Adaptability is about diversifying our revenue through ads, which are such a great complement to […]

Google will face a £13.6 billion (€15.9bn) lawsuit alleging it has too much power over the online advertising market, a London court has ruled. The case concerns adtech, which decides which online adverts people see, as well as how much they cost to publishers. Brought by the Ad Tech Collective Action LLP, the case alleges […]

Roku has announced that Sarah Harms and Sal Candela will join the company as Vice President of Advertising Marketing and Vice President, Global Agency Partnerships, respectively. Harms will report to Jay Askinasi, SVP, Head of Global Media Revenue & Growth, and Candela will report to Kristina Shepard, VP, Global Advertising Sales and Partnerships. Both will […]

WARC Digital Commerce has published its annual report looking at the trends having an outsized impact on the future of this dynamic and hyper-competitive space. Gregory Grudzinski, Reports Editor, WARC Digital Commerce, and author of the study, commented: “Following the explosion of digital commerce onto the advertising landscape, this report looks at trends in four […]

Channel 4 Sales has launched a new partnership with giffgaff, which will see the mobile phone network tying in with upcoming Channel 4 drama Queenie for a new series of adverts. Running from June 4th to July 15th, the ‘Pick Up, It’s Queenie’ campaign will run as the first ad in break during Queenie’s run […]