Virgin Media has revealed the findings from the first-ever dynamic advertising trial on its on demand TV service. As part of a three-month trial, ads from leading brands including Kellogg's, John Lewis and Royal Mail, were inserted around selected on demand programmes from Virgin Media TV, Channel 4 and Warner TV, to 100,000 homes across […]

From David del Valle in Madrid Following the example of France, the Spanish Government has announced that it will drastically limit advertising on public television (which could even result in its complete elimination) as part of a wide-ranging new audiovisual law. The measure would directly affect national broadcaster RTVE – which operates La Primera and […]

The European Commission has opened an infringement proceeding against the UK after a series of complaints by UK Internet users, and extensive communication of the Commission with UK authorities, about the use of a behavioural advertising technology known as ‘Phorm’ by Internet service providers. The proceeding addresses several problems with the UK’s implementation of EU […]

Brits are happy to watch advertising on the Internet or their mobile phones if this means they will get videos, music or other content for free, a survey has found. About 60 per cent of people polled by KPMG, the professional services group, said they would rather watch advertising on the Internet in return for […]

Phorm, the ad targeting company, is facing a major setback, with several of the world’s largest dotcom companies considering boycotting its controversial online advertising technology. Last month Open Rights Group, the privacy campaign group, sent a letter to nine of the internet’s biggest names – including Google, Bebo, Facebook and Yahoo – asking them to […]

Viewers should see the same commercials during television shows on the Web as they do on traditional TV, Time Warner Cable Chief Operating Officer Landel Hobbs said. At sites like Hulu and others, shows are seen with limited, short commercial breaks, compared with more frequent and lengthier groups of ads on TV. Time Warner Cable […]

From Colin Mann in Cannes Attaining global, multiplatform reach will prove to be essential if companies hope to see their way through the current economic difficulties intact, WWP Group chief executive Martin Sorrell warned delegates in his keynote address at MIPTV yesterday. “This recession changes our industry forever. If I was a media owner, and […]

According to a study released by the Council for Research Excellence and funded by Nielsen, TV watching has not waned in the US despite the emergence of mobile phones, iPods, and Internet media. Researchers followed 476 people for two 14-hours days and recorded how much they used media along with other daily activities. The research […]

Advertising spend fell off a precipice in the fourth quarter of 2008 plunging almost 10 per cent year on year. The figures, compiled by the World Advertising Research Centre for the Advertising Association, highlight the speed of the erosion of the UK ad market, as companies slash budgets in the uncertain economic climate. The AA […]

Reckitt-Benckiser plans to move $20 million of its media spend budget from TV into online video for 15 of its brands, as it looks to secure more efficient advertising rates. Reckitt-Benckiser will partner with adserving video ad networks, including Glam, Tidal TV, YuMe and Brightroll, rather than TV network websites, which charge higher online CPMs. […]