Witbe, an expert in Quality of Experience (QoE) Test and Monitoring, is proud to unveil the awaited coupling of its award-winning Witbe Smartping with the other major Witbe Monitoring Technologies. By making this algorithm compatible with any Witbe Robot running Windows environment, this innovation enables any company to combine Smartping’s® potential with other Witbe tests. […]
Over the past couple of years, the European share in the electronic test equipment market has reduced, as key markets continued to face capex challenges. However this has meant growth for the rental and leasing services market. According to Frost & Sullivan Market Insight, market participants in general have shown a greater interest in rental […]
Ericsson Mobile TeleSystems and Qualcomm Technologies, a subsidiary of Qualcomm, have successfully completed their first live tests of LTE Broadcast. The trial took place at MTS’ office in the city of Nizhny Novgorod, while video content was distributed from Aachen, Germany, using Ericsson’s end-to-end LTE Broadcast solution, which shows the feasibility of a fully distributed […]
Spideo, the semantic-based content recommendation and analytics platform, has published a white paper which explains the different video recommendation engine platforms and explores how semantically enhanced smart data, combined with analytics, can provide powerful business marketing tools of critical importance to every video distributor. The white paper – How Smart is your Data? The new […]
ipoque, a Rohde & Schwarz company, has launched R&S Net Reporter 2 at LTE Asia; a versatile Internet traffic analytics platform that delivers twice as much analytics capacity than the previous version. According to recent research from IHS, the number of people subscribing to mobile broadband service will grow from 3 billion worldwide in 2015 […]
Rentrak, a specialist in precisely measuring movies and TV everywhere, has announced a group-wide local TV ratings expansion with the CBS Television Stations. All 27 CBS-owned television stations in the US will now have access to Rentrak traditional household and age/sex ratings, as well as the full suite of Advanced Demographics for automotive purchase behaviours […]
CBS becomes the first US network to count digital viewers in its Nielsen TV ratings — the benchmark for pricing TV advertising. The network and the media measurement company said that Nielsen would measure viewing of CBS All Access, the company’s digital subscription service launched last year. The arrangement is part of Nielsen’s Total Audience […]
Rentrak, the specialist in measuring movies and TV everywhere, has announced an agreement with Turner Broadcasting around Rentrak Advanced Demographics that will power data for select advertisers around Turner’s suite of advanced advertising products. This agreement, an expansion to an ongoing relationship between the two companies, includes Turner Targeting NOW and AudienceNOW, advanced advertising products […]
In a swipe at Netflix and others, Josh Sapan, the head of AMC Networks (makers of Mad Men and Breaking Bad) has called the use of data to pick shows a “goddamm disaster”. He said data mining was useful for marketing and promotion but not in making creative decisions. “Others have tried mining data to […]
comScore has announced that Xmedia – which provides a total view of the consumer by measuring content consumption across all digital platforms and TV in a single tool – is now widely available in the US This syndicated measurement solution allows users to create cross-media packages that combine properties from TV and digital to analyse […]