Sky: Bundesliga “Bogeyman” will be expensive
Sky’s solid financial results pleased the market, but the likely costs of winning the impending German Bundesliga football TV rights, coming up for the final stages of auction at the end of May/early June, is scaring some analysts. For example, equity analysts at Exane/BNP-Paribas, are not just worried by the Bundesliga costs, but are fearful […]










