The English Football League (EFL) has announced Gorilla, the UK DIY brand, as a sponsor of Sky Sports’ coverage of the Carabao Cup. The new deal will see the brand assume a prominent presence across all Sky Sports’ Carabao Cup broadcasts for the 2025/26 season. Known for its glues, tapes, adhesives, sealants, and innovative waterproofing […]
Nearly half of all US adults say TV is the most acceptable place for advertising – a feeling that is consistent across all generations – and the platform where they tend to pay attention to ads the most. The data, conducted by Tenetic in conjunction with CivicScience, in July 2025 among 10,000 responses found that […]
Celebrity cameos have been used in advertising for many years. These ads use a surprise celebrity feature to create a memorable moment, often blending humour, aspiration (wanting to live like the celeb does), and trust. It’s common to see a famous footballer pop up in a supermarket ad, or a BBC star coming up during […]
Samba TV, a specialist in AI-driven media intelligence, has released its H1 2025 State of Advertising report revealing a clear signal of advertiser strength in the US with 68 per cent of the top 100 advertisers increasing their TV spend in the first half of the year, a clear sign of renewed confidence and momentum […]
The Executive Board and the Supervisory Board of ProSiebenSat.1 Media SE have published their joint supplementary reasoned statement pursuant to Section 27 of the German Securities Acquisition and Takeover Act (WpÜG) regarding the amended voluntary public takeover offer by MFE-MEDIAFOREUROPE N.V. (MFE). By way of an offer amendment published on July 28th, MFE has increased […]
A study commissioned by The Advertising Coalition and conducted by S&P Global Market Intelligence has quantified the impact of advertising on US jobs and growth, finding that advertising powered more than 20 per cent of total US economic output while supporting 29 American million jobs last year. S&P Global Market Intelligence’s analysis – The Economic […]
Sky Media is growing its Sports Marketplace portal following a successful soft launch earlier this year, which saw it become Sky Media’s fastest-growing revenue proposition ever, with strong demand across the advertising industry. As part of the full launch, Sky Media is introducing a new capabilities and a new stunt to kick off the season: […]
Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in Streaming TV, that offers an analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on […]
DoubleVerify, a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its post-bid brand suitability measurement across thirty unique content-level categories on Meta’s Facebook and Instagram Feeds and Reels. These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into […]
Gambling ads are slowly becoming part and parcel of a casual TV watching experience. Commercials are now full of inviting casino ads promising easy wins. The gambling industry continues to develop innovative marketing strategies. Some use celebrities to reach a larger audience. Recent reports in the UK show a causal relationship between exposure to gambling […]