BBC Studios and Atmedia Group are entering into a new partnership, under which Atmedia will handle the advertising sales for BBC Earth in Hungary under agreement starting in April. BBC Earth presents stories from the natural world and scientific exploration in a local language version. BBC Earth seeks to inspire audiences by sharing the wonders […]

The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, moving from industry discussion and alignment into action as the industry works to make programmatic TV easier to use at scale across Europe. Europe’s TV advertising market is at a critical moment. As broadcasters and streamers expand programmatic […]

Super Bowl ads are reported to cost $8 million for just 30 seconds, but only a handful earn attention after the final whistle. Data from Kinetiq, the AI-powered global media intelligence platform, reveals which Super Bowl LX advertisers managed to extend their impact beyond game night. According to the analysis – conducted in partnership with […]

iSpot, the cross-platform TV ad measurement and attribution company, has announced the launch of iSpot SAGE, an agentic AI-powered that changes how independent measurement can be leveraged to unlock new insights, accelerate workflows, drive better consumer connections and assure advertising effectiveness. In order for SAGE to generate deep insights from its data, iSpot has made […]

Rocket Mortgage’s America Needs Neighbours Like You has been crowned the most emotionally engaging ad of Super Bowl 2026, according to  data from creative intelligence platform DAIVID. The spot, co-created with sibling brand Redfin and centered on the power of being a good neighbour, generated the strongest positive emotional response of any ad shown during […]

System1, the Creative Effectiveness Platform, has revealed which Super Bowl LX US audiences are enjoying the most so far, and which have the greatest potential to drive long-term growth and profit. Early audience testing reveals ads from the NFL, Budweiser, Ring, Dove, and Pepsi ranking highest, sparking strong positive emotional responses. The top-performing campaigns share […]

Channel 4 Sales is teaming up with NatWest on a deal that sees the UK bank sponsor it’s Milano Cortina 2026 Paralympic Winter Games coverage. NatWest will sponsor approximately 50 hours of live and on-demand coverage across Channel 4 and its streaming platform, with Royal Bank of Scotland idents running in Scotland. Beginning with the […]

Ad-supported television represented 74.2 per cent of overall TV viewing across the US 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge. This percentage marked the highest the medium hit throughout all of 2025. Compared to Q3 2025, ad supported viewing was also up 9 per cent, outpacing the 7 per cent increase in total […]

Teads, the omnichannel outcomes platform, has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory. This strategic partnership gives brands access to high-attention placements on connected television, appearing as the first visual impression on Google TV devices across major global markets, including the UK and US. With Google TV Masthead, advertisers […]

Tubi, Fox Corporation’s ad-supported streaming service, and Nielsen, thee specialist in audience measurement, have announced expanded strategic measurement as part of a new, multiyear partnership. Tubi now has access to Nielsen’s Audience Measurement and Streaming Platform Ratings, a view of how audiences engage with both subscription and ad-supported streaming services. Additionally, Tubi can access Nielsen’s […]