A global survey of 34,390 Internet users by GlobalWebIndex reveals 32 per cent of FIFA World Cup fans consume Coca-Cola, the official sponsor, each week. The study also reveals 57 per cent of fans visit fellow sponsor McDonald’s at least monthly, highlighting the bottom line contribution of TV sponsorship. Both companies have sponsored related global […]
SpotX, the video advertising and monetisation platform, has announced a strategic partnership with Dutch music television network XITE, a provider of personalised music television services. The collaboration with SpotX enables XITE to launch a programmatic advertising solution for linear TV, with the benefits of advanced targeting capabilities. XITE Networks’ partnership with SpotX opens up new […]
New data released by marketing technology company 4C reveals spend across the major social and mobile platforms in the first quarter of 2018 increased year-over-year (YoY), with the greatest revenue growth on 4C seen by Snapchat (234 per cent) and Instagram (136 per cent). Advertisers used digital platforms to engage audiences around large tentpole events […]
AI-driven technology company Connekt and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the ATSC (Advanced Television Systems Committee) 3.0 standard. The effort will provide an end-to-end solution for networks, content owners and programmers to build and deliver a […]
Audience measurement specialist Nielsen has confirmed the commercial availability of its Enterprise Audience API designed to empower media clients and their solution providers to accelerate their TV audience targeting initiatives. Through the new API, clients now have the ability to transact on advertiser-defined audiences including but not limited to those based on credit card spending […]
The UK’s Broadcasters’ Audience Research Board (BARB) has revealed the next stage of Project Dovetail, which has the objective of delivering total reach of programme and commercial audiences across multiple screens. The rise of online delivery of programmes and commercials has been a catalyst for Project Dovetail. Dealing with audience fragmentation has been an aspect […]
US cable MSOs Charter Communications, Comcast Corporation and Cox Communications, owners of multiscreen media sales company NCC Media, are creating a new division within NCC to design, deploy and sell unified advertising solutions across NCC’s participants’ national footprint. The group will use non-personally identifiable data and targeting capabilities to create advanced video advertising products that […]
The IAB Technology Laboratory has released new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how to maintain a high-quality advertising experience within OTT environments advocating that stakeholders manage advertising-related activities through an identifier for advertising (IFA). Available for public comment through May 3rd, the technical guidelines provide instructions on best practices […]
TV ad spending will continue its decline this year, according to eMarketer’s latest US advertising forecast. With cord-cutting accelerating and OTT viewing on the rise, outlays on TV ads will slip 0.5 per cent in 2018 to $69.87 billion (€56.68bn). As a result, TV’s share of total US media ad expenditures will drop from 33.9 […]
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2 per cent of their budgets on online advertising […]