MTG’s latest original production – it’s first foray into kids’ programming – will premiere on its video streaming service Viaplay on December 1st in Denmark, Finland, Norway and Sweden.

The 24-episode series The Big Experiment will be made available exclusively on Viaplay to viewers across the Nordic region. It is presented as a Christmas calendar – a format that is familiar to Nordic broadcast TV audiences where a new episode is released every day leading up to Christmas.

Jakob Mejlhede, EVP of Programming and Content Development, MTG: “Today’s kids are growing up streaming, and this series shows our commitment to creating an original portfolio that has something for all our viewers. Through drama, film and now kids’ series, MTG is on a journey to become the Nordic region’s leading producer of original content.”

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