The number of people watching internet TV has increased steadily year on year according to Continental Research's Autumn 2007 Internet & Convergence Report. In particular the number watching shows they have previously downloaded from the Internet has doubled from 1.3 million in 2006 to 2.4 million in 2007.

There is also substantial interest in Internet TV amongst non users. In addition to the 2.9 million who have already watched streamed TV online, a further 2.4 million say they are likely to in the next year. Downloaded TV looks set to grow even faster with current users being potentially swelled by a further 3.3 million likely to download TV.

Helping to explain the growth of Internet TV, satisfaction amongst those viewing TV online is generally positive, with only 12 per cent not satisfied with the service overall. The areas with the greatest dissatisfaction relate to the size of the picture and the quality of the sound and picture. Myring said: “Whilst watching via a PC offers a much greater screen size than watching via a mobile phone (the numbers watching mobile TV has actually not increased in the last year), there is still a significant number dissatisfied with the screen size. In a world where TV screens get bigger and bigger, people have a much higher expectation of screen size.

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