Discovery Communications has turned to a Hollywood marketing executive to lead its joint ventures with Oprah Winfrey and Hasbro. Peter Liguori, the former Fox Broadcasting chairman, will take over as Discovery's chief operating officer, replacing Mark Hollinger, who took over the group's international networks last week.

The former HBO and FX Networks executive confirmed he had spent part of the intervening months advising Comcast on its bid for NBC Universal, which was driven by the cable group's interest in NBCU cable channels such as USA Networks.

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