Disney is betting on Content as King, paying $4bn for Marvel Entertainment in a shares and cash deal. Disney will take over ownership of 5,000 Marvel characters, if the deal is approved by Marvel shareholders and competition regulators.

“We believe that adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation,” Disney president and chief executive Robert Iger said.

“Disney is the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses,” said Marvel chief executive Ike Perlmutter. “This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world,” he added.

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