Virgin Media has bought a 9.9 percent stake in AIM-listed interactive gaming company NetPlay TV as part of a deal that gives NetPlay the rights to produce VMED's Challenge Jackpot gaming website, TV channel and online games until 2013. The TV channel is currently available on Virgin On Demand, Sky and for three hours a day on Bravo and Virgin1, both available on Freeview. The company will expand the brand's online and mobile games offering as well develop its own SuperCasino.com, Bingos.com and Eurotelemillions brands.

Also as part of the deal, NetPlay will acquire Two Way Gaming, a JV between Two Way Media and US games company Win Gaming which currently runs Challenge Jackpot's games.

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