Brian Krzanich, a 30 year company veteran and new CEO at Intel, is cautious about its foray into TV. Under previous CEO Paul Otellini, Intel embarked on a plan to launch an Internet television service with live and on-demand content, entering a hotly competitive race outside its core chip business.

While Intel has said it expects to launch its service later this year, so far it has not yet finalised programming deals with major content companies.

“We’re being cautious. We’re experts in silicon, we’re experts in mobility, in driving Moore’s law,” Krzanich said. “But we are not experts in the content industry and we’re being careful.”

Intel’s TV effort is being led by former BBC man Eric Huggers.

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