BEONDTV+, a digital-first entertainment platform, has announced a strategic partnership with Recast, the media monetisation solution to deliver iconic TV programming, including long-running American daytime drama, All My Children, direct to global audiences outside of the US, for the first time.

Effetive immediately, the first 20 episodes of the 1995 season of All My Children, starring Susan Lucci as Erica Kane, are now available via pay-per-view on BEONDTV+, powered by RecastPay. Thereafter, 20 new episodes will then be released every month. This marks the first time the show has been made globally accessible since ending its US broadcast run in 2011.

This collaboration enables BEONDTV+ to scale internationally using Recast’s pay-per-view model and media distribution technology, unlocking new revenue from both new and archive catalogue content.

“All My Children holds a special place in the hearts of so many. Through Recast’s flexible, fan-friendly model, we’re able to bring this iconic story to fans around the globe without subscription paywalls,” said Amie Amezcua Martin, Co-Founder and CEO of BEONDTV+. This is just the beginning of what BEONDTV+ can do with Recast’s technology as we expand our reach. We have thoroughly enjoyed working with Agnes Nixon’s family to bring All My Children to streaming around the world and couldn’t be more excited to launch.”

Access to content is facilitated by RecastPay, Recast’s universal media wallet, which has been integrated seamlessly into the BEONDTV+ platform. RecastPay gives users subscription-free access to what they want, whilst incentivising them to share content and data in exchange for credit.

Recast’s Affiliate & Syndication Engine will also enable BEONDTV+ to incentivise celebrity influencers and viewers to share the content, earning an instant cut of every referred transaction.

Andy Meikle, Founder & CEO of Recast, added: “For too long, millions of hours of content have been locked away by rigid licensing and monetisation models. RecastPay gives platforms like BEONDTV+ the flexibility to grow revenue, expand globally, and adapt to evolving viewer preferences – without being constrained by subscriptions or advertising. We’re excited to partner with a forward-thinking platform like BEONDTV+, who are leading the shift into the next era of content distribution and monetisation for TV and Film, driving new revenue for everyone involved.”

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Tags: PPV, Recast