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Mouratsing appointed MD of Annalect UK

October 3, 2024

Omnicom Media Group (OMG), the media services division of Omnicom, has named Dylan Mouratsing UK Managing Director of its Annalect data and analytics division. In his new role, Mouratsing, who joins Annalect following his tenure as Global Chief Data Officer and Partner at WPP’s T&Pm agency, will oversee the design and delivery of data and tech strategy and solutions for Omnicom clients in the UK; and will support continuous innovation across Omni, the open operating system that supports all Omnicom agencies worldwide.

Mouratsing succeeds Marie Clayton, who was recently appointed Managing Director of Annalect EMEA.

The appointment marks a return to Omnicom for Mouratsing, who previously was Business Director at MG OMD where he helped establish and lead a 40-person team that integrated insights, ad-ops, data science and econometrics to inform investment strategies. At T&Pm, he was Executive Committee lead for data, tech, and AI, driving product development.

Henry Rowe, Chief Digital Officer at OMG UK, commented: “Dylan will play a critical role at OMG UK, ensuring data and tech continue to sit at the centre of our Agency as a Platform proposition, and influencing the data-driven culture across OMG UK. A proven leader in data and tech, Dylan’s wealth of experience will ensure that our agency teams are able to activate Annalect’s unique blend of insights and advanced technology to turn data assets into business growth for our clients.”

Mouratsing added: “OMG and Annalect have experienced remarkable growth in recent years, and I look forward to building on this momentum at the group level in the UK. As part of the global team that has developed the industry’s most advanced data and analytics offer, my focus will be on ensuring data driven marketing capabilities that deliver transformative business outcomes for UK clients.”

Mouratsing, whose appointment is effective October 8th, will report directly to Rowe.

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