Team Whistle, DAZN launch No Days Off starring KSI
May 10, 2023
Team Whistle, the social first publisher and agency and its parent company, DAZN Group, the sports streaming service, have launched an original episode of No Days Off, featuring KSI and his rigorous training regime, timed to his upcoming DAZN:X Series 007 Fight on May 13th. No Days Off is Whistle’s flagship series that follows athletes and entertainers as they train alongside their respective support systems. The franchise has racked up 3 billion views to date. The episode aligned with the fight marks the start of Whistle beginning to support DAZN Group’s global social content strategy. Team Whistle has 700 million followers across social platforms, and a distribution network that generates five billion views per month.
“Team Whistle has a huge social following and distribution network, with titles focused on creating accessible, engaging and entertaining talent-led content,” said Shay Segev, CEO of DAZN. “We believe that incorporating Dazn stars, like KSI, into their original formats will deepen our engagement with a younger fan demographic, helping DAZN in its journey to become the ultimate global sports destination.”
“It has been great to integrate into the DAZN Group this year and have access to their roster of top talent and library of content, ” said Joe Caporoso, President of Team Whistle. “We see many opportunities to grow their relationship with Gen Z and Millennial audiences by building original content utilising all of the tools at both of our disposal.
In the episode, KSI endures a rigorous regime to prepare for his big fight against Joe Fournier.
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