EPL football club Manchester United has agreed a multi-year global strategic collaboration with technology innovator Qualcomm Technologies. The arrangement will feature the Snapdragon brand. Snapdragon platforms power many of the world’s premium smartphones, PCs, gaming devices, connected cars, smart wearables and more.

The collaboration will create events and experiences for Manchester United fans at Old Trafford and around the world, powered by Snapdragon platforms.

In addition, Qualcomm Technologies will advise Manchester United on planned improvements to mobile connectivity at the club’s Old Trafford ground, with the aim of enhancing fans’ experience on match days.

“Snapdragon platforms will enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love,” commented Victoria Timpson, CEO Alliances and Partnerships at Manchester United. “Manchester United has always pushed boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”

“We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport,” added Don McGuire, SVP of Qualcomm Technologies, Inc. and CMO of Qualcomm. “We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”

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Tags: manchester united, Old Trafford, Qualcomm, Snapdragon