TVSquared, a global player in TV attribution, has announced that its partnership with MediaMath has expanded to include Europe and Asia. Advertisers can leverage real-time analytics to measure and optimise the performance of programmatic video ads served via connected TV.

“The opportunity for advertisers to reach consumers across ad-supported streaming content has never been greater than it is right now,” said Viktor Zawadzki, General Manager EMEA, MediaMath. “As our preferred partner for CTV attribution, TVSquared’s technology works in every country in the world, making real-time proof of performance for CTV campaigns a reality for advertisers across the globe.”

“Now more than ever before, cost optimisation – understanding how every dollar in an ad budget is working – is top of mind for marketers,” said Calum Smeaton, CEO and Founder, TVSquared. “Partnering with MediaMath, which is trailblazing a fully transparent, accountable media supply chain, we are able to provide thousands of advertisers with complete visibility into CTV campaign performance, all at a global scale.”

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