Samsung’s TV display division is reportedly going to invest $11 billion (€9.9bn) over the next 6 years in ‘next generation’ large TV screens.

According to reports from South Korea, Samsung, the world’s biggest display maker, is to shift its production from LCD displays to OLED. Its reason is that LCD, with the market swamped by low-cost Chinese panels, is no longer commercially attractive.

The new focus will also be on so-called ‘Jumbo’ screens, measuring more than 65” starting in 2021.

Samsung is putting $8.4 billion into building the high-tech fabrication plants needed for the new OL:ED output and with a focus on quantum-dot displays.

Currently Samsung still dominates TV sales, with about 30 per cent of the market, followed up by LG Electronics with 16.5 per cent of the market and Sony with an 8.5 per cent share.

Samsung is also looking to tap into the public’s growing enthusiasm for OLED screens although they account for only 2 per cent of the market overall.

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