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Mediaocean introduces NIVO AI

June 12, 2026

Mediaocean, the foundational software and AI partner for omnichannel advertising, today announced the launch of NIVO AI, with Innovid agents already delivering workflow efficiency gains of up to 90% compared to manual campaign setup. The results came from pilot programmes with brands and agencies, including Canvas, Fan Duel, Optimum, Paddy Power and Tailwind.

As AI reshapes the advertising landscape, NIVO turns intelligence into action by bringing together data, decisioning, and execution into a seamless, connected experience. For marketers, that means moving from idea to live, optimised campaigns in a fraction of the time. Campaigns can go live in minutes, with briefs, emails, and spreadsheets automatically transformed into ready-to-run execution. NIVO also enables teams to anticipate performance before budgets are spent and continuously optimise campaigns in-flight, all while providing instant answers and insights through natural language.

A More Connected Model for Advertising

Built on Innovid’s omnichannel ad serving foundation, NIVO is the AI brain that bridges tools, teams, and workflows to ensure every signal leads to action, and every action drives performance.

With the launch of NIVO, Innovid expands the agentic AI footprint it established last year with Orchestrator. Specialised agents, powered by NIVO, execute across creative, delivery, measurement, and optimisation, while Orchestrator connects everything to keep campaigns running smoothly.

“NIVO thinks, Orchestrator connects, and Agents act,” said Zvika Netter, Chief Innovation Officer, Mediaocean, and CEO, Innovid. “The result is a virtuous cycle where campaigns launch faster, adapt in real time, and improve continuously.”

“NIVO represents a shift from managing campaigns to orchestrating outcomes,” said Stephen Rubino, Media Operations Manager, FanDuel Group. “This will improve our internal efficiency allowing us to spend more time authentically speaking with our customers about their favourite sports.”

“What excites me about NIVO is its ability to turn insights into action,” said Raul Tafur, VP, Paid Social & Strategy, Canvas Worldwide. “Too often, teams spend time identifying opportunities but struggle to operationalise them at scale. NIVO has the potential to help brands move faster, reduce manual work, and focus more on strategic decision-making.”

Meet Innovid’s AI Agents, Powered by NIVO

Innovid’s growing suite of specialised agents is designed to execute high-impact tasks. Together, NIVO-powered agents help advertisers move from idea to execution to optimisation with greater speed, ease, and impact.

Creative agents improve performance before and during campaigns:

  • Creative Generator Agent: Generate and adapt creative at scale.

  • Predictive Scoring Agent: Anticipate performance before launch.

Deliver agents compress weeks of manual work into minutes:

  • Campaign Trafficking Agent: Automatically build and traffic campaigns.

  • Campaign QA Agent: Catch errors before they go live.

  • Decisioning Agent: Translate strategy into dynamic execution.

  • Taxonomy Agent: Standardise taxonomy for cleaner data.

Measure agents surface instant performance insights

  • Reporting Agent: Instantly answer performance questions across channels.

  • Creative Insights Agent: Surface real-time creative asset level insights.

Optimise agents refine in real time for better outcomes:

  • Creative Optimizer Agent: Continuously improve creative and campaign outcomes in-flight.

  • Reach and Frequency Agent: Identify overexposed and underexposed households in real time.

NIVO also extends intelligent orchestration across the broader advertising ecosystem through integrations with emerging AI frameworks and partner environments, including Meta ads AI connectors and AI-powered workflows from Snapchat. By connecting directly into platforms where marketers already operate, NIVO helps unify workflows, accelerate execution, and enable smarter decisioning across the AI-driven advertising lifecycle.

 

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