Appear hires Frost as CMO
February 5, 2026
Appear, a specialist in live production technology, has announced the appointment of Simon Frost in a newly created role as Chief Marketing Officer (CMO).
Frost joins Appear with more than two decades of experience in the media technology sector, having held senior leadership roles at Amazon Web Services (AWS), Ericsson and Tandberg Television. Most recently at AWS, Frost played a pivotal role in driving the adoption of cloud-based media workflows across EMEA, working closely with broadcasters, service providers and industry partners, as they tested and adopted cloud-first approaches.
“We are delighted to welcome Simon to Appear’s executive team,” commented Thomas Bostrøm Jørgensen, CEO at Appear. “Simon brings an exceptional combination of strategic insight, deep industry expertise and an unwavering focus on customers. His background at AWS and Ericsson will be invaluable as we continue to evolve our portfolio and expand our international footprint, while staying true to the values that have driven Appear’s success.”
At AWS, Frost worked extensively with media organisations to support this shift, helping them realise significant increases in operational agility while maintaining the resilience required for live production. At Appear, he will seek to apply this experience to shape how the company brings its hardware and software offering to market and enable customers to accelerate their innovation and drive efficiencies in live production.
“Appear has earned an outstanding reputation as a trusted partner for the most demanding live production environments,” said Frost. “The leadership team and Board have a bold vision for Appear’s opportunity, with customers at the centre of every decision. The opportunity to join Appear at this pivotal time and leverage my delivery of hyper growth and customer obsession at AWS is an incredible opportunity.”
“Having worked across multiple industries at AWS, the media and entertainment industry is one of the most collaborative, innovative and experiential, engaging lives at all ages and willing to adopt new technologies to further that engagement. I’m deeply grateful for the opportunity to work with the industry every day and build upon the successes that Appear has driven so far,” added Frost.