ITV Studios launches Bright Entertainment label
January 14, 2026
Lily Wilson has announced the name of ITV Studios’ new entertainment label as Bright Entertainment. To mark this news, Wilson also unveiled the label’s first commission as The Chase Around the World, a new prime time format from the creators of ITV’s globally successful game show, The Chase.
Hosted by Bradley Walsh, The Chase Around the World will take contestants on a global adventure competition. This new six-part series sees six pairs of contestants attempt to track down the biggest brains in Britain – all six of The Chasers – in undisclosed locations around the globe. Unravelling puzzles along the way, the winning pair will pit their knowledge against The Chasers in order to win a significant prize pot.
The Chase Around the World commission builds on the enduring quiz show format, The Chase. Commissioned in 22 territories worldwide, including the US, with spin-off Beat The Chasers in 11, the series recently celebrated 17 years on ITV.
Wilson, Managing Director at Bright Entertainment, commented: “What better way to launch Bright Entertainment – not only with the news of our inaugural commission, but a reimagining of one of the most successful television quiz formats. The Chase Around the World is a fittingly global evolution for an iconic format, developed and being produced by a great team. We look forward to launching the series later this year and it being the first of many more exciting formats to come.”
Walsh added: “This bold new take on The Chase combines quizzing with travelling and will test contestants’ knowledge like never before. The Chasers are already famous around the world, so fans can look forward to seeing them ply their trade in some superb secret locations.”
ITV Studios announced in September 2025 its ambition to open a new label dedicated to scalable entertainment, reality and competitive formats. Headed up by Wilson, the senior team will include: Creative Director Tom Williams, who recently joined from TalkbackThames and the experienced Potato team – Creative Directors Martin Scott and Phil Mount, Head of Production Christina Clayton, and Ian Gill, newly promoted to Director of Development, who have transitioned over to Bright Entertainment.
The Chase Around the World is produced by Bright Entertainment, part of ITV Studios. ITV Studios will handle international distribution. It will air later this year.
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