Canada: Corus, Vudoo launch shoppable advertising
January 14, 2026
Vudoo, a specialist in interactive and shoppable video technology, has partnered with Canadian media company Corus Entertainment to introduce commerce-enabled shoppable advertising experiences across Corus’ premium digital environments.
The strategic partnership marks Vudoo’s official entry into the Canadian market and adds a Tier-1 broadcaster to its global publisher network. By powering Corus’ next phase of digital transformation, the collaboration enables engagement-led, commerce-ready ad formats that enhance how Canadian audiences and advertisers connect across screens.
Through the integration of Vudoo’s interactive technology within Corus’ digital properties, viewers can now explore, engage, and transact directly within content. These experiences deliver measurable performance for brands and agencies while creating new monetisation and yield opportunities for publishers.
Nick Morgan, CEO and Founder at Vudoo, commented: “Our mission is to collapse the distance between inspiration and action. With Corus, we’re bringing commerce-ready formats to Canadian audiences and advertisers. This reinforces that engagement-led media is the future of how advertising performs.”
“Corus is a flagship broadcaster with a clear vision for advanced, audience-first advertising,” said Sarah Lawson Johnston, Managing Director, EMEA at Vudoo. “Together we’re turning premium video into an interactive, engagement-rich canvas, making it simpler and more immediate for consumers to act, and for marketers to understand and measure what truly drives attention.”
Philippe Kleim, VP of National Revenue & Digital Advertising Strategy at Corus, added: “At Corus, we continually invest in innovation that connects brands and audiences more meaningfully. Partnering with Vudoo allows us to bring interactive, commerce-enabled, shoppable experiences into our premium environments, enhancing viewer choice and delivering measurable value for advertisers across our platforms.”
For advertisers, this partnership represents access to premium Canadian inventory enhanced by interactivity and first-party performance data. For Corus, it unlocks new commerce revenue streams and ad experiences that transform traditionally passive viewing into active participation. For audiences, it brings choice, control, and convenience, allowing them to discover and shop seamlessly within content or via connected second-screen experiences.
Other posts by :