Euroleague Basketball appoints Sportian to combat piracy
December 16, 2025
Euroleague Basketball has announced a collaboration with the anti-piracy affiliate of Sportian to protect its competitions against piracy and boost the integrity of its international broadcast offering. Using Piracy Guard services, Euroleague Basketball will be able to automatically detect, report and remove illegal broadcasts across IPTV, web and mobile app platforms.
By collaborating with Sportian, the technology company formed from the joint venture between Globant and La Liga, Euroleague joins a community of anti-piracy clients being in a stronger position to defend its intellectual property across broadcast platforms, aligning with other sports properties to share best practices and agree collective procedures to stop the damage that piracy inflicts on the industry.
The new service will combine live alerts, 24/7 monitoring and real-time dashboards, enabling fast decision-making and helping to ensure that Euroleague continues to attract new revenues, benefitting clubs and players.
Alex Ferrer Kristjansson, Chief Marketing Communications Officer of Euroleague Basketball, commented: “Piracy undermines the sustainability of global sport by diverting revenues that should be reinvested into clubs, players, and fan experiences, while also presenting serious privacy and security risks for the users without their knowledge. By working with Sportian, we are taking a decisive step to protect our content, our fans, and our broadcast partners. This is not just about Euroleague Basketball, it’s about working collectively with other rights holders to protect the sports economy and ensure our competitions can continue to grow.”
Luis Ureta, Sportian CEO, added: “Protecting content rights is a cornerstone of any growth strategy in sport. Euroleague Basketball has invested in top-class streaming and broadcast offerings and we think it’s essential to protect such innovations, for the good of the whole industry. Our AI-powered services will help ensure that fans can continue enjoying these premium, secure viewing experiences, while the league and its partners safeguard the revenues needed to reinvest in the sport. Together, we are reinforcing the foundations for both business expansion and long-term fan engagement.”
Sportian provides piracy protection to sports and broadcasting clients around the world, including Serie A, MotoGP, LALIGA, Sky, ONE Championship, WorldSBK, Atresmedia and the Belgian Football Federation.