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Formula 1, AWS launch ‘Real-Time Race Track’ experience  

May 14, 2025

Formula 1 and Global Partner AWS have announced the launch of a new interactive digital experience, ‘Real-Time Race Track’, which allows fans to create, customise, and share their own F1 track design.

Using AI-powered analysis from Amazon Nova, ‘Real-Time Race Track’ enables fans to design an original, custom race track of any shape and length using their computer’s mouse or by tracing their finger on any touchscreen device. Following the completion of the circuit, each turn and straight on the track is analysed by Amazon Nova, which produces key on-track metrics including top speed and projected lap time, as well as two viable race strategies, further evaluating the optimal pit timing, tyre recommendations and tactical adjustments for various weather scenarios. The detailed level of data across the experience offers fans an insight into the world of Formula 1 team strategists and creates an authentic strategic dimension to each custom circuit design.

After creating and submitting a track, fans can enter a sweepstake to win a trip to the F1 British Grand Prix 2026, with the winner being selected at random, providing the opportunity to see first-hand a variety of strategies from the teams across the race weekend. The draw for the sweepstake will close on July 16th.

The latest experience builds upon the strategic Partnership between Formula 1 and AWS, which began in 2018. Over the past seven years, the collaboration has consistently delivered innovations that elevate the on-track competition, as well as the off-track experience for fans. With more than a million data points per second coming off the cars, the cornerstone of Formula 1’s partnership with AWS is the ability to extract valuable insights from all the data, and the ‘Real-Time Race Track’ experience applies that knowledge combined with AWS’s advanced analytics and artificial intelligence for the benefit of fans.

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