Synamedia, the video software provider, has  announced that beIN Media Group is the first customer to go live with its cloud video platform, Synamedia Senza.

beIN has chosen Senza to launch its new subscription service, beIN Stream, in selected countries in the MENA region. Senza’s cloud-based architecture enables beIN to extend its reach to new markets and segments and is expected to be a key driver of subscriber growth.

“Using Senza, beIN can launch and operate beIN Stream with ultimate flexibility, including the ability to update the user experience instantly, with minimal development effort, and without the need for software updates to every device. Senza transforms the economics of reaching consumers by avoiding platform ecosystem fees – including revenue shares – and lowering onboarding costs by up to 90 per cent. By leveraging the power of cloud graphics processing, Senza is able to deliver a personalised, immersive user experience with advanced graphics and AI-generated synthetic video,” explained Synamedia.

Israel Esteban, CTO at beIN, commented: “beIN is at the forefront of embracing advanced technologies with the power to grow our business by reaching new customer segments across a broader array of devices. We have adopted several breakthrough technologies from Synamedia over the years and we look forward to extending our partnership as we explore the opportunities offered by Senza.”

Paul Segre, CEO at Synamedia, added: “Senza gives operators like beIN an easy way to increase their market share by reaching new audiences. Senza’s innovative approach reduces deployment and operational costs yet delivers a viewing experience unlike any other platform. And the best part is it will only improve with time, resulting in lower operational costs for the service provider and a better viewing experience for viewers. It’s a win-win.”

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Tags: beIN MEDIA GROUP, streaming, Synamedia